Commercial Sales Manager

Organisation: Peterborough United FC
Salary: £very competitive + uncapped commission
Location: Weston Homes Stadium, Peterborough
Contract type: Permanent (Full time)
Closing date: 19 January 2026
Job Description: Commercial Sales Manager

Salary - £very competitive + uncapped commission
Hours – Full time including home match days
Contract – Permanent
Location – Weston Homes Stadium
CLOSE DATE: 19th January 26. Please note, we may close the vacancy early where we receive significant numbers of applications.

We are currently seeking an experienced Commercial Sales Manager. This is a unique opportunity to be part of shaping the club’s commercial future and be part of an incredible sporting environment and team.

This role will drive the club’s commercial sales and operations strategy through maximising existing revenue streams and identifying new commercial opportunities, including but not limited to sponsorship, partnerships, match day hospitality and events. The successful person will be maintaining existing commercial relationships and forging new relationships with local, national and international organisations.

About the Role
Reporting to the Commercial Director this role will drive the club’s commercial sales and operations strategy through maximising existing revenue streams and identifying new commercial opportunities, including but not limited to; sponsorship, partnerships, match day hospitality and events. The individual must seek to maintain existing commercial relationships and have the ability to forge new relationships with local, national and international organisations. The ability to manage a small sales force team and generate new leads within planned and targeted business and geographical areas shall be fundamental to the role.

Measures of Success
Budget - a clear understanding and ability to manage the department’s budget.
Sales - ability to sell, close deals, meet targets and drive further revenue.
Commercial product knowledge - understanding of the business and all commercial assets and packages.
Customer engagement - maintaining good rapport with customers, post deal customer service, long-term business.
Management - a well-managed, high performing team that have clear objectives and deliver the required results.
Positive feedback - feedback received from The Board, managers, colleagues and customers.

Commercial Sales/Operations
The sale of the club’s core sponsorship and partnership packages including, stand sponsorship, kit sponsorships, hospitality, advertising and events.
Conducting onsite and offsite meetings, creating presentations and closing business
To effectively lead, manage and support the commercial sales team
Coordinate the operational requirements of the commercial sales team
Coordinate and run a successful quarterly business networking club
Refine and deliver an effective sales strategy, targeting key sectors and organisations.
Set effective sales targets across outbound sales calls, emails, Linked in outreach.
Build local business knowledge and generate a personal network of B2B contacts.
Maintain and develop relationships with existing partners in person, via telephone calls, emails, and all other forms of communication.
Understand all aspects of the commercial business & be a team player in commercial budget & contract delivery
Support the development & delivery of a tiered partnership programme for businesses to engage with the Club.
To increase commercial revenue from the stadium and training ground through the means of corporate events, special on pitch events and new revenue generating initiatives.
To develop and sell a range of home match-based sponsorship packages for all Peterborough United home matches in line with set targets, ensuring a high a level of customer experience is delivered at all matches.
To develop the brand of Peterborough United within the local area, increasing its value with all relevant stakeholders.
To identify up-selling and business growth opportunities across all the Clubs platforms and selling points.
Create new and additional commercial revenue streams, with a business case behind them.
Work in partnership with the marketing department to promote & maximise all commercial events and activities. •

Planning, Finance & Administration
Understand the value drivers of the business and identifying profitable commercial opportunities to grow revenue
Developing and maintaining an excellent understanding of the key customers/target audience to ensure that their needs are being met and that their business is retained.
Understand the departments’ budget.
Ensure commercial agreements are in line with legislation and completed and held on file for all relevant sales.
Update procedures on a regular basis ensuring any recommendations and improvement ideas are submitted to the Commercial Director.

Leadership
Manage, lead & inspire team to deliver success in each of their areas

Events & Matchday
Involvement and organisation in sales of events e.g. non-matchday events on the pitch, sporting evenings, golf days, dinners.
Develop new event ideas and work on an events calendar.
Be an integral part of matchdays ensuring engagement with the Club’s Commercial Partners and Sponsors to ensure all their matchday needs are met.

Development
Be a key player in ensuring outstanding customer service is delivered throughout the business, take ownership of problems and provide solutions.
Attend any networking events as required to fulfil the role.
1 to 1 performance reviews with the Commercial Director to discuss commercial’s performance, new initiatives any feedback or issues.
Understand the role this particular position plays in the commercial team and wider business of the football club.

About You
The successful person will bring:

Experience of working in a professional sports sales/commercial environment (essential)
Understanding of commercial revenue sources (essential)
Knowledge of partnership assets and activation strategies to maximise our partnerships (essential)
Experience of managing a commercial sales team (desirable)

If you are successful, you can look forward to the following benefits:
Prestigious hospitality events
Discounted Club merchandise
Additional holiday entitlement plus bank holidays
Learning & Development - supporting you to develop your potential & achieve in your career
Collaborative & inclusive working culture plus more

HOW TO APPLY: Please complete and upload an Application Form which can be downloaded from our vacancies page here and where you can also apply through our recruitment portal https://www.theposh.com/club/club-information/job-vacancies . You can also attach/upload your CV and supporting statement when you apply. Please clearly outline your salary expectations.

Should you wish to discuss this role please contact Alex.Harris@theposh.com
How to apply: Please complete and upload an Application Form which can be downloaded from our vacancies page here and where you can also apply through our recruitment portal - https://www.theposh.com/club/club-information/job-vacancies . You can also attach/upload your CV and supporting statement when you apply. Please clearly outline your salary expectations. Should you wish to discuss this role please contact Alex.Harris@theposh.com