Marketing Intelligence & Audience Analyst

Organisation: Aston Villa Football Club
Salary: £39,000 - £43,000 per annum
Location: Birmingham
Contract type: Permanent (Full time)
Closing date: 2 June 2026
Job Description: Department: Strategy and Analytics

Hours of Work: 35 hours per week (includes some evenings and weekends)

Contract Type: Permanent

Salary: £39,000 - £43,000 per annum

Location: Bodymoor Heath Training Ground

Closing Date: Tuesday 2 June 2026

The Department
Our Data and Insights Team play a pivotal part in shaping business strategy at the Club. The team manages all first party data, CRM integrations, research and media valuation tools - transforming data into accessible dashboards providing clear, evidence-based insights which inform smarter decisions and empower our Business Operations Team to deliver better outcomes.

The Role
We have an exciting opportunity for a Marketing Intelligence & Audience Analyst to join the team. This role will focus on our audiences – strengthening our ability to understand, segment and engage our diverse audiences. You will play a key role in translating behavioral and transactional data into audience frameworks, campaign and activation measurement and research – led insight. You will also directly support commerical growth, fan engagement, and marketing effectiveness, while contributing to the ongoing development of the Club’s analytical capabilities and audience strategy.
You will also work closely with the Club’s internal commerical and operational teams, as well as the Club’s external data agencies and services, providing the opportunity to go beyond routine and scheduled analysis to explore new business initiatives.
For further information about the Role, please see the Role Profile.
The Person
You will be a proactive individual with a strong desire to understand audiences, consumer behavior, and market trends across lifestyle and cultural orientated industries. You will also have strong SQL capability and hands on experience querying and transforming large customer and transactional datasets, alongside experience building and maintaining dashboards and audience reports using BI tools.
You must be able to engage a range of stakeholders with a track record of working closely with marketing and commerical teams. You will need to be able to translate data insights clearly and confidently to both technical and non-technical audiences.

You will be required to work predominantly on-site at our offices at Bodymoor Heath Training Ground so You will need to have access to a vehicle or have the ability to travel between our Club sites; Villa Park, London Office and Bodymoor Heath Training Ground. You will also need to be available to work flexibly as and when required, for example matchdays and other events hosted by the Club.

Why Join Us?

There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, and realising our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you'll be pleased to hear about our amazing staff benefits you'll receive whilst working for us! See our Staff Benefits booklet to find out more.

As part of your application, you will be asked to:
1. Upload your CV

2. Answer the following questions:

a. Tell us about a sport, artist, brand or cultural movement you follow as a genuine fan? How do your own interests and engagement shape the way you think about audiences and/or business strategy in your work?
b. Please provide one example of analysis or insight you delivered that changed the way a team or stakeholder thought about their audience or marketing strategy (400 words max)
For further information, the Role Profile and to apply please go to www.avfc.co.uk/careers
Right to Close Vacancy Posting Early
The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.

Equality Statement
Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all.

We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.

Safeguarding Statement
Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club. For more information, please see Aston Villa Football Club | The official club website | AVFC - Safeguarding
How to apply: https://avfc.wd502.myworkdayjobs.com/avfc_careers/job/Bodymoor-Heath-Training-Ground/Marketing-Intelligence-and-Audience-Analyst_JR00063