Digital Marketing Manager

Organisation: Swansea City AFC
Salary: Competitive
Location: Swansea
Contract type: Permanent (Full time)
Closing date: 23 January 2026
Job Description: JOB TITLE
DIGITAL MARKETING MANAGER
DEPARTMENT
COMMERCIAL
LOCATION
SWANSEA.COM STADIUM, SA1 2FA
WORKING HOURS
MONDAY – FRIDAY (40 HOURS)
CONTRACT
PERMANENT
RESPONSIBLE TO
HEAD OF MARKETING
DIRECT REPORTS
CRM EXECUTIVE

JOB SUMMARY
Play a key role in the evolution and growth of Swansea City AFC as it enters an exciting new era under new ownership. Help to unlock the exciting opportunities that exist through the club’s celebrity owners to expand the club’s global appeal whilst deepening connection and resonance locally.

The Digital Marketing Manager will have responsibility for managing and developing the club’s digital assets and ensuring that the fan experience is highly personalised and polished at all times. This includes but is not limited to CRM, SSO, web, app, SEO and paid social.

ROLE & RESPONSIBILITIES

>Implement and oversee the club’s digital marketing initiatives and paid strategy across social, web, app and email to drive>> audience and revenue growth
>Enhance the club’s use of data analytics to inform decisions, build insights and measure campaign performance to ensure maximum impact
>Oversee and manage the digital components of all marketing campaigns across the full compliment of club products (Retail, >Partnerships, Hospitality, Ticketing, Memberships)
>Ensure strong engagement and ROI across the club’s digital channels to support department objectives
>Support the Partnerships delivery team on the activation of digital assets within partner agreements
>Use data, segmentation, and analytics to optimize campaign performance and increase ROI
>Remain agile at all times to ensure timely, relevant and engaging audience communication across all digital channels
>Deep understanding of customer lifecycle management, marketing automation and data-driven marketing.
>Appoint and manage third party suppliers where necessary to optimise performance
>Work closely with the club’s media and content department to ensure resonance and amplification of club content and campaigns
>Remain vigilant to new opportunities to innovate and evolve the club’s digital offering
>Develop and maintain a clear understanding of supporter behaviour, habits and sentiment to ensure campaign relevance and traction at all times
>Ensure that the club’s digital assets are an effective part of the club’s wider marketing and communication strategies

EXPERIENCE & SKILLS

>Minimum of 5 years’ experience in digital marketing
>Demonstrable track record of developing and executing successful multi-channel digital marketing campaigns that expand audiences and drive revenue
>Excellent leadership, communication and interpersonal skills with ability to build rapport and collaborate with colleagues from across the organisation
>Ability to problem solve, identify solutions and make sound decisions within a fast paced and pressurised environment
>Experience of managing a team, setting KPIs and communicating objectives clearly
>Excellent understanding of the digital marketing toolkit
>Passion for sports and entertainment with a deep understanding of fan culture
>Genuine interest in utilising latest market research and insights to identify growth opportunities, emerging trends and fan preferences

GENERAL STATEMENT
Should an adequate number of applications be received prior to the closing date, Swansea City AFC reserve the right to remove this advert.

Due to a high demand in applications the Club will be unable to respond to those applicants who have not been shortlisted for interview.

SAFEGUARDING & WELFARE
The Company is committed to safeguarding and promoting the welfare of children and young people involved in activities and event at the Company. As part of the Company’s recruitment and selection process any offers of work involving working in regulated activity with children are subject to a satisfactory enhanced DBS Disclosure and barred list check (depending on the level of supervision, frequency, and nature of contact with children).

The Company may also conduct online searches of candidates who have been shortlisted as part of its safer recruitment procedures. Appropriate references will be required.

EQUALITY, DIVERSITY & INCLUSION STATEMENT
Swansea City AFC strives to ensure it provides an environment where everyone's rights, dignity and individual worth is respected and takes a zero-tolerance approach to any form of discrimination. Equal Opportunity is an integral part of our recruitment and selection process, and we welcome applications from all individuals who feel they meet the core requirements of the role.
We are particularly encouraging applications from women, disabled people and individuals from diverse ethnic communities who are currently under-represented within the organisation.

All appointments will be made on merit of skill and experience relative to the role.
How to apply: Please complete an Application Form, available at https://irecruit.efl.com/vacancies/2510/digital-marketing-manager.html