Retail Sales Assistants

Organisation: Aston Villa Football Club
Salary: £13.45 per hour
Location: Birmingham
Contract type: Permanent (Full time)
Closing date: 15 March 2026
Job Description: Department: Retail Department

Hours of Work: See Below

Contract Type: Permanent

Salary: £13.45 per hour

Location: Bullring Store, Birmingham

Closing Date: Sunday 15 March 2026
Interview Date: Week Commencing 23 March 2026

1. The Department
The Club are continuing our rapid growth trajectory both on and off the pitch, further expanding our commercial footprint with the launch of our brand-new retail store in the heart of Birmingham’s iconic Bullring shopping centre which opened in May 2025.

The store design has taken inspiration from our rich 150-year history incorporating cultural touchpoints from Villa Park whilst integrating a museum section that celebrates the Club’s deep-rooted connection to both Birmingham and football history.

The store spans 10,000 square feet across a ground and mezzanine floor which showcases our full retail offering including our kits, training wear and a significant adidas collection.

We are now looking to continue to build our team for the store who create a best-in-class customer experience which is inclusive and welcoming for all.

2. The Role
We have exciting opportunities for Retail Sales Assistants to join our team who will be our ‘front of house’ team creating our overall ultimate customer shopping experience. We have several different contracts available as follows:

• Full time - 35 hours a week
• Variable hours
You will be responsible for providing excellent customer service which will include providing support and assistance to our customers and processing sales at payment points in an efficient and friendly manner. You will also support in replenishing stock, maintaining merchandising stands and tidying item displays.

You will use effective selling skills to highlight promotional items to customers and help achieve sales targets whilst maintaining high standards of professionalism with a ‘customer first’ approach.

For further information about the Role, please see the Role Profile.

3. The Person

We are looking for pro-active and positive individuals with a customer focus along with the ability to work towards sales targets.

You will need proven sales experience working in a similar role as well as excellent customer service skills.

Working within a fast-paced and dynamic environment, you must have excellent organisation and communication skills which includes being an active listener with the ability to be assertive and persuasive as and when required.

You will be required to work flexibly including evenings and weekends – your weekly rota will be communicated to you in advance.

4. Why join us?

There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of and realising our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you'll be pleased to hear about our amazing staff benefits you'll receive whilst working for us! See our Staff Benefits booklet to find out more.

As part of your application, please ensure you upload your CV.
For further information, the Role Profile and to apply please go to careers.avfc.co.uk/jobs

Right to Close Vacancy Posting Early

The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.

Equality Statement

Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all.

We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.

Safeguarding Statement

Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club. For more information, please see Aston Villa Football Club | The official club website | AVFC - Safeguarding
How to apply: https://careers.avfc.co.uk/job/retail-sales-assistants-5823313