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UEFA EURO 2028 officially launched

Published 12 November 2025

UEFA EURO 2028 was officially launched today (12 November 2025) with celebration events and activations held across the UK and Ireland.

Preparations gather pace as UEFA and UK & Ireland 2028 will deliver the largest sporting event ever jointly staged by the co-host nations with more than three million match tickets available for fans – greater than any previous EURO. The Tournament will excite fans worldwide and create long-lasting benefits for communities through an amazing celebration of top-class international football.

The Match Schedule has been announced, with the tournament beginning at the National Stadium of Wales, Cardiff, on Friday 9 June and reaching an exciting conclusion with the Final at Wembley Stadium on Sunday 9 July.

Staged in nine world-class stadia across eight famous Host Cities, UEFA EURO 2028 UK & Ireland will be a compelling showcase of elite football.

Match Schedule highlights, include:

  • 51 matches overall involving 24 teams across 31 days
  • Host nations will play all group games in front of own fans if they qualify directly
  • England would play opening match at Manchester City Stadium, followed by two games at Wembley Stadium
  • Republic of Ireland, Scotland and Wales would play in Dublin, Glasgow and Cardiff respectively

Download the Match Schedule

£3.6 billion (€4.1 billion) socio-economic benefits anticipated across UK and Ireland between 2028 and 2031

Following an independent assessment, it is anticipated UEFA EURO 2028 will generate £3.6 billion (€4.1 billion) of socio-economic benefits for the UK and Ireland between 2028 and 2031*. Benefits include job creation, regional prosperity and direct expenditure from international visitors to the Tournament.

Local businesses, suppliers and communities within Host Cities will see direct economic gains, while dedicated training and volunteering initiatives will enhance skills development and open pathways into employment across the regions. Hosting an outstanding Tournament will also showcase the best of the UK and Ireland to the world and help secure additional major events.

Government investments will be made to help deliver a world-class UEFA EURO 2028 and unlock these far-reaching social and economic benefits. The UK Government, Scottish Government, Welsh Government and Government of Ireland will collectively invest up to £740 million (€840 million) to ensure the event is safe, secure and offers a world-class experience for fans and communities across the UK and Ireland (see ‘Note to Editors’ below for individual government figures).

This government investment includes contributions, alongside football partners, to a £45 million (€51 million) social impact fund, which will extend socio-economic benefits for communities beyond the Host Cities before, during and after the Tournament.

Largest-ever UEFA EURO Community Programme

UEFA EURO 2028 UK & Ireland will see the largest-ever Community Programme for the Tournament. Social impact plans will be delivered by local stakeholders in each Host Nation to harness the power of sport and culture, bring communities together and inspire positive change.

These plans will ensure UEFA EURO 2028 is celebrated in hundreds of communities, placing the spotlight on football inclusivity, volunteers and community heroes. The Community Programme will also use the Tournament as a catalyst to grow a more diverse and sustainable game, build belonging, boost pride and promote positive behaviours at all levels of football.

Debbie Hewitt MBE, Chair of UK & Ireland 2028 Limited, said:

“Today marks a proud milestone for football across the UK and Ireland as we celebrate the launch of UEFA EURO 2028.

“Working with UEFA and our football and government partners, we will deliver the best-ever EURO. It will be a tournament for the fans and a festival of everything we love about the game – its passion and ability to bring people together.

“We are building an inspiring event – a welcoming, safe and sustainable UEFA EURO that will create lasting community benefits far beyond the pitch. The countdown is truly on now to what will be an unforgettable summer of football.”

UEFA President Aleksander Čeferin, said:

“Football is the universal language. It expresses passion, skill, courage, solidarity and respect better than any other, and it constantly reminds us that our differences are exactly what make our sport so beautiful. At UEFA EURO 2028, we will all speak football – loud, clear and united.

“The host nations, where the game first took shape, are eager to welcome millions of fans into legendary stadiums, providing the right stage for a festival of emotions, vividly encapsulated in the design we presented today. The fans will be the beating heart of this tournament.

"In the way matches are staged – including a new, more convenient kick-off time for the final - and in the services across host cities and stadiums, we want to maximise the fan experience, in the venues and around the world, so more people than ever can fully enjoy what promises to be one of the year’s greatest events.”

Tyrone Mings, UK & Ireland 2028 Limited Board Member and international footballer, said:

“EURO 2028 will be an unforgettable experience for everyone – for the players stepping into world-class stadiums, and the fans who will create an electric atmosphere. I’ve played in many of these venues and they’re incredible when they come alive on big occasions.

“This tournament will showcase the very best of our football culture, fuel future football development and make a positive impact on local communities that lasts long after the final whistle.”

 
UEFA EURO 2028 Brand Launch
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