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UK Sport strikes pioneering partnership to safeguard Olympic and Paralympic athletes from social media abuse UK Sport and Sport England launch new guide for creating effective Diversity and Inclusion Action Plans 2025 PLx Award Winners Announced Investing in sport Strategic plan 2021-31

Head of Commuications and Marketing

Organisation
Yorkshire Sport Foundation
Salary
£48,221 - £52,656
Location
Morley, Leeds
Contract type
Permanent (Full time)
Closing date
2 August 2026
Job Description
Responsibilities
Strategic comms leadership
• Develop and lead a long-term strategic marketing and
communications approach aligned to our Active Partnership role
and Sport England priorities
• Use behavioural science, audience insight and evidence to shape
how the system understands physical activity and inequality
• Identify the beliefs, motivations and barriers of key audiences and
design communications that influence action
• Ensure all communications activities support YSF to influence
strategic stakeholders
• Advise the organisation on how messaging can support policy,
investment and system change
• Develop Yorkshire Sport Foundation’s reputation as a trusted
strategic voice

Influence & stakeholder engagement
• Shape communications that influence policy, investment and
practice across local authorities, health and education systems
• Support senior leaders to land key messages with senior
stakeholders
• Equip partners with messaging that helps them to demonstrate
and amplify the impact they make
• Translate complex insight and evaluation into clear narratives and
messages
Insight-led communications
• Embed audience insight and behavioural science into messaging
• Combine data, evaluation and lived experience to demonstrate
impact whilst ensuring communications reflect communities
authentically
• Build a learning approach to testing, adapting and improving
messaging effectiveness
Organisational leadership
• Lead and develop the strategic marketing and communications
function
• Set standards for when communications activity should, and should
not, happen
• Maintain humility while strengthening clarity of impact and purpose
Channels & delivery
• Plan and deliver integrated marketing and communications
campaigns across digital, media, content and internal channels,
ensuring activity aligns with organisational objectives and brand
standards
• Produce and oversee high-quality content (copy, press materials,
web, social, email and collateral) while coordinating agencies,
suppliers and internal stakeholders to meet deadlines and budgets.
• Monitor performance using analytics and insight, report on
outcomes and continuously optimise campaigns and messaging to
improve engagement and reach.
Other
• To lead on YSF public affairs and policy work in partnership with
the CEO
• Strategic comms planning with the Active Partnership National
Organisation and other leading Active Partnerships ensuring
consistency of messaging across England
• To support the marketing of events across Yorkshire
• To work flexibly to respond to changing organisational
requirements and carry out any other duties which may arise from
time to time
• To follow policies and procedures in relation to other matters, e.g.
Health and safety, safeguarding, GDPR, financial procedures, etc.
How to apply
Applications are via Yorkshire Sport Foundation website https://yorkshire.sportsuite.co.uk/jobs/11184
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News

Sally Munday OBE speaking on the
IWG Global Summit
13 July 2026
Athlete in a navy Great Britain racing suit and blue helmet competes in a Paralympic track event, propelling a racing wheelchair around an indoor track with a blurred crowd in the background.
UK Sport sets out plan to unlock talent and drive greater diversity and inclusion in high performance sport
2 July 2026
Paris 2024 Olympics. Amber Anning, Sam Reardon Laviai Nielson & Alex Hayden-Wilson  compete for TeamGB in Mixed 4x400m Athletics event at the Stade de France in Paris, France on 3rd August 2024. Photo Credit:Sam Mellish/Team GB
National Lottery Good Causes: Call for Evidence
1 July 2026
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