PSA Fan Revenue & Growth Manager

Organisation: Professional Squash Association
Salary: 0.00
Location: Leeds
Contract type: Permanent (Full time)
Closing date: 30 April 2026
Job Description: Full Job Description
Fan Revenue & Growth Manager
Reports to Head of Media & Marketing
Direct Reports: Digital Product Executive and Digital Product Assistant
Leeds, UK
Full-time, permanent
The Opportunity
Squash is entering the most transformative period in its history. With the sport confirmed for the LA28 Olympic Games and a compelling case building for Brisbane 2032, the PSA Group (comprised of the Professional Squash Association (PSA), Squash Media & Marketing and Squash United Foundation) has a once-in-a-generation opportunity to convert mainstream attention into sustained audience and commercial revenue growth.

At the centre of that opportunity sits the full fan revenue ecosystem — SQUASHTV and Squash Player Magazine subscriptions, event ticketing and hospitality, merchandise, WSO memberships and certifications, Rally28 donations, digital memberships, and emerging direct-to-consumer revenue streams — and the challenge of transforming social media engagement, content consumption, and live event attendance into measurable, recurring commercial value.

We are looking for a Fan Revenue & Growth Manager who can own the complete fan monetisation journey: from the moment someone first encounters the PSA (or the other brands of the PSA Group) on social media, through to identity capture, enrichment and engagement, to paying subscriber, repeat purchaser, and long-term advocate.

This is not a traditional marketing role. It sits at the intersection of content strategy, digital marketing, CRM and data activation, and commercial revenue generation.

Critically, this role is the bridge between content and commerce. You will be the person who connects what happens across the established omni-channel media ecosystem of the PSA Group (e.g. social, web, app, TV), to what happens on SQUASHTV’s subscriber dashboard, the ticketing platform, the merchandise store and other fan revenue generating activities.

The PSA Group has recently deployed Data Talks as its Customer Data Platform (CDP) and implemented Single Sign-On (SSO) across all PSA Group websites, creating a genuine Single Fan View for the first time. The infrastructure is in place. This role exists to activate it — turning data capability into revenue.

To support the organisation’s ambition to grow its digital platforms, audiences and revenues, the PSA Group has appointed Two Circles, a renowned international digital sports marketing agency, to provide data, marketing and strategic support, and deliver media rights strategy and distribution services.

Key Responsibilities
1. Fan Revenue Strategy & Funnel Ownership

Own the full fan monetisation funnel — from awareness to identity capture to data enrichment to engagement to conversion to long-term value — ensuring every touchpoint is commercially optimised and aligned with the PSA Group’s integrated content-to-commerce pipeline.

Develop and execute comprehensive fan revenue strategies across SQUASHTV and Squash Player Magazine subscriptions, event ticketing and hospitality, merchandise, WSO courses and memberships, Rally28 donations, digital memberships and other emerging D2C opportunities.

2. Data Talks Activation & the Single Fan View

Act as the primary business owner of the Data Talks CDP. Configure and maintain audience segmentation, automated workflows, attribution models, and performance dashboards.

Manage and evolve the four core audience segments within Data Talks: Anonymous Engagers (social-only, unidentified), Identified Fans (SSO-registered, not subscribed), Active Customers (paying), and At-Risk/Churned (declining engagement or cancelled).

3. Acquisition, Conversion & Retention

Own commercial KPIs for SQUASHTV subscriptions, including subscriber acquisition, trial-to-paid conversion, engagement, upgrades, and renewal performance.

Optimise the media platforms of the PSA Squash Tour and SQUASHTV to improve conversion, data capture and engagement.

4. Team Leadership & Cross-Functional Collaboration

Lead and develop a team of direct reports to optimise the fan funnel, maximise the value of Data Talks, grow the known squash fanbase and monetise the fan journey.

Manage and nurture the relationship with Two Circles to extract maximum value from the partnership.

Person Specification
Essential Experience

Proven history in a digital marketing, growth marketing, fan revenue, and/or audience development role — with demonstrable experience spanning both content/social media and commercial/CRM functions.

Hands-on experience with a Customer Data Platform (CDP) or marketing automation system (Data Talks, Salesforce Marketing Cloud, HubSpot, Braze, or equivalent). Must be able to configure segments, build automated workflows, and design attribution models — not just provide strategic oversight.

Proven track record of managing social media as a measurable acquisition channel with attributable downstream commercial outcomes (leads, trials, subscriptions, revenue) — not just reach and engagement.

Experience with paid social and digital advertising: campaign planning, audience targeting, budget management, and ROAS reporting across Meta, TikTok, Google, and/or YouTube.

Strong analytical capability: comfortable building reports, interpreting funnel data, running A/B tests, and making data-driven decisions. Proficiency with analytics tools (Google Analytics, platform-native analytics, CDP reporting).

Excellent written and verbal communication skills, capable of crafting clear, engaging messaging for fans, sponsors, and internal stakeholders alike.

Data analytics and CRM competency with the ability to translate insights into actionable commercial strategies.

Desirable Experience

Experience in sport, media, entertainment, or a subscription/OTT business. Understanding of how sports content ecosystems and fan engagement dynamics work.

Experience with subscription business models: trial design, onboarding optimisation, churn reduction, pricing strategy, and lifetime value analysis.

Experience collaborating with creative teams to ensure content serves strategic and commercial objectives.

Previous involvement in major event marketing campaigns with responsibility for audience acquisition during a time-bound awareness spike.

Understanding of global sports media trends, app store optimisation, and emerging technologies.

Skills & Attributes

Bilingual in content and commerce: Equally comfortable discussing creative storytelling and conversion economics. Can speak the language of both a social media producer and a CFO.

Platform-native sensibility: Understands how content works differently on TikTok vs. Instagram vs. YouTube vs. X vs. web vs. app. Knows the difference between content that performs on-platform and content that drives off-platform action and conversion.

Commercial confidence: Comfortable talking about revenue, pricing, churn, and sponsor value without seeing it as being at odds with editorial quality. Understands that commercial success funds the sport.

Builder’s mindset: This is not a role for someone who wants to maintain an existing machine. It is a role for someone who wants to build one. Comfort with ambiguity, willingness to iterate, and the resilience to operate in a fast-moving, resource-constrained environment.

Stakeholder fluency: Ability to work effectively across internal teams (editorial, technology, partnerships, events, WSO, Squash United Foundation), with external partners (agencies, sponsors, federations), and with athletes and their management.

Leadership and team development: Proven ability to lead, motivate, and develop a small team to deliver beyond its apparent capacity. Sets high standards while creating an environment where people do their best work.

Passion for sport: Deep squash knowledge is not required on day one, but genuine enthusiasm for sport and an instinct for what makes fans care is essential.

What We Offer
A defining moment in the sport’s history: You will play a central role in building squash’s commercial audience as it makes its Olympic debut at LA28. Very few roles in sport offer the opportunity to help shape an entire sport’s commercial trajectory from the ground up.

Ownership and impact: In a lean team, your work outsizes influence. The revenue strategy you build will directly shape the PSA Group’s financial future and the sport’s growth.

Modern data infrastructure already in place: You won’t be fighting to get basic data. Data Talks and SSO are deployed across the PSA Group. Your job is to activate the Single Fan View and turn it into revenue, not spend two years advocating for a data platform.

Global scope: The PSA Squash Tour operates across the world. You will work with a global audience across diverse markets and engage with a truly international base of stakeholders including athletes, broadcasters, federations and sponsors.

Cross-functional breadth: This role spans content, data, commercial, technology, and live events. The experience you gain here would take years to accumulate in a larger, more siloed organisation.

A sport on the rise: Squash’s Olympic inclusion has catalysed global investment, media attention, and commercial interest. You are joining at the inflection point, not after it.
How to apply: How to Apply Please submit your CV along with a brief cover note (maximum one page) addressing: - A specific example of how you have used data and/or a CRM/CDP platform to drive a measurable commercial outcome from content or social media activity. - what excites you about the opportunity to build squash’s fan revenue capability during the sport’s Olympic debut period. If you are having difficulties with the application process, please email careers@psasquashtour.com