Event Experience Manager

Organisation: Millwall Football Club
Salary: Dependant on Experience
Location: The Den, John Berylson Way, London, SE16 3LN
Contract type: Permanent (Full time)
Closing date: 23 September 2026
Job Description: Department Marketing
Reports To Head of Marketing
Location Based at The Den, with some travel to away fixtures and other venues
Contract Type Permanent, Full-time 35 hours Monday to Friday + Matchday
Salary Depending on Experience
ROLE OVERVIEW
The Event Experience Manager leads the planning and delivery of the fan-facing experience around Millwall FC home fixtures and selected club and fan events. The role owns the prematch, half-time and post-match running order, club activations and non-football entertainment, acting as show-caller for the matchday experience at The Den. The role also oversees family and Junior Lions experiences, including the Junior Lions Committee, matchday mascots and ballpersons; line manages the Here to Help volunteer team; and identifies and applies best practice from across football and other sports.
KEY RESPONSIBILITIES

▸ Plan, produce and deliver the full matchday running order – prematch, half-time and post-match – across the stadium bowl and surrounding areas.
▸ Apply the same planning and delivery process to non-matchday club and fan events, including open training sessions, Lionesses and U21s games at The Den, Junior Lions events and agreed offsite activity within the wider club fan engagement strategy.
▸ Act as show-caller/producer for all non-football matchday content, including PA and announcer briefs, music, mascot, pyrotechnics/CO2, video board cues and ceremonial moments, working closely with Matchday Operations, Safety and Broadcast.
▸ Organise and attend First-Team player appearances. Liaise with Training Ground Ops team and MCT.
▸ Design and deliver club activations and fan engagement campaigns, such as themed matchdays, fan zones, kids' activities and community/heritage celebrations, in line with the Club's marketing strategy.
▸ Lead and continuously improve the family, Junior Lions and first-time visitor experience, maintaining a strong relationship with the Junior Lions Committee and using young supporters' views, fan feedback and EFL Family Excellence insight to shape activity.
▸ Manage Junior Lion mascots for home and away fixtures and select, schedule and brief ballpersons for each home game, including parent/carer communication, itineraries, safeguarding, host-club liaison and suitable contingency cover.
▸ Line manage the Here to Help volunteer team: recruitment, training, rostering, welfare and matchday deployment.
▸ Coordinate sponsor and commercial partner activation on matchdays with the Commercial & Partnerships team.
▸ Research and benchmark best practice in matchday and fan experience across football and other sports, bringing recommendations and innovation to the Head of Marketing.
▸ Manage matchday experience budgets and external suppliers and contractors (entertainment, staging, audio-visual).
▸ Lead post-match evaluation and debriefs, gathering fan feedback to continuously improve the matchday experience.
▸ Ensure all activations and running order elements comply with safety, safeguarding and regulatory requirements, working closely with the Safety Officer.
▸ Travel to away fixtures and other venues, where required, to represent the Club and observe matchday experience best practice elsewhere.

PERSON SPECIFICATION
Essential
▸ Proven experience delivering live event production or matchday/event experience in a sport, entertainment or comparable live environment.
▸ Strong project management skills, able to coordinate multiple stakeholders and moving parts under time pressure.
▸ Experience managing or line managing a team, ideally including volunteers.
▸ Creative flair balanced with operational rigour, with experience delivering safe, engaging experiences for children, young people and families.
▸ Willingness and ability to travel to away fixtures and other venues as required.
Desirable
▸ Experience of matchday/event delivery across more than one sport, or exposure to major live events.
▸ Background in fan engagement, sponsorship activation or brand experience.
▸ Working knowledge of stadium safety and licensing requirements.
▸ Experience delivering a junior supporter programme, mascot experience or ballperson operation.
▸ Working knowledge of safeguarding responsibilities when working with children and young people.
▸

How to Apply: To comply with safer recruitment procedures for the Club we are unable to accept CV’s.

Please ensure that you complete our standard application form (which is available via a link on our website). If you do require assistance in any part of the application process, please contact us via recruit@millwallfc.co.uk

Application Form Link: www.millwallfc.co.uk/club-information/work-for-the-lions/application-form

All applications need to be sent to recruit@millwallfc.co.uk

Due to the quantity of applicants expected, only those short-listed will be notified.

Closing date for applications: Wednesday 23rd September 2026

This document is a guide only and should not be regarded as exclusive or exhaustive. It is intended as an outline indication of the areas of activity and will be amended in the light of changing needs of the organisation. All employees may be required to undertake any other duties as may be reasonably requested.

Millwall Football Club are fully committed to equality, diversity, inclusion and anti-discrimination. We will work to address areas of under-representation and disadvantage in all aspects of our operations, activities and services. In practice, this means that we will respect the needs of each and every individual regardless of their differences; and to this end we will deliver our operations, activities and services in such a way so as to ensure that no one is excluded. Millwall Football Club is a Disability Confident Committed employer (Level 1). If you have a disability or long-term health condition and require any reasonable adjustments to be made during the recruitment process, please let us know and we will work with you to accommodate your needs.

‘Millwall FC is committed to safeguarding children and adults at risk. The successful candidate may be required to undertake a Disclosure and Barring Service (DBS) check through The FA DBS process. The possession of a criminal record will not necessarily prevent an applicant from obtaining this post, as all cases are judged individually according to the nature of the role and information given.’

Safeguarding Policy Statement

Because of the nature of the work undertaken by The Millwall Football and Athletic Company (1985) Limited (MFC), it is required by law to have in place robust safeguarding policies and procedures to ensure the protection of children, young people and adults at risk. To ensure that MFC meets that duty - and as part of a proactive, integrated and consistent approach to safeguarding - the organisation has developed a Safeguarding Handbook.

What is safeguarding?

Safeguarding is the action that is taken to promote the welfare of children, young people and adults at risk and protect them from harm. Safeguarding means protecting people from abuse, maltreatment, neglect, harm and/or exploitation. Through MFC setting up and following good safeguarding policies and procedures, it means that children, young people and adults at risk - that come into contact with our organisation - are protected from those that might pose a risk. All organisations that work with (or come into contact with) children, young people and adults at risk are required to have safeguarding policies and procedures to ensure that everyone - regardless of their age, gender, religion or ethnicity - can be protected from harm.

MFC’s Safeguarding Ethos

MFC will always seek to provide protection to any person that receives our services. To this end MFC will provide staff and volunteers with guidance on procedures they should adopt in the event that they suspect a person may be experiencing, or be at risk of, harm. MFC believes that a no one should ever experience abuse of any kind. MFC have a responsibility to promote the welfare of all children, young people and adults at risk to keep them safe. MFC are committed to work in a way that protects them. This Safeguarding Policy Statement applies to everyone that comes into contact with MFC - including as applicable - the Board of Directors & Executive Team, Senior Managers, Staff, Agency Staff, Contractors, Suppliers, Volunteers, Students on work experience, as well as anyone else working on behalf of MFC. This policy also applies to any other person that engages with the work of MFC and includes parents, carers, families and other visitors to MFC premises.

Safeguarding at MFC

MFC places the safeguarding of children, young people and adults at risk as its prime focus and has developed full safeguarding policies and procedures. To underpin the approach, MFC ensures all of its management team, staff members and volunteers have been fully trained in safeguarding to enable the organisation to live and breathe its approach. In developing MFC’s safeguarding policies and procedures, the organisation has adopted the following three-part safeguarding strategy which focuses on:

1. Getting the right people involved with MFC

This is achieved through adherence to MFC’s Safer Recruitment Policies and Procedures.

2. Creating a safe environment for children, young people & adults at risk

This is achieved by providing all required safeguarding training, support and best practice advice; and further guidance by the effective communication of MFC’s Codes of Conduct.

3. Promoting clear systems to deal with any safeguarding concerns

This is achieved through implementation of all MFC’s policies and procedures relating to safeguarding.
A full copy of MFC’s Safeguarding Handbook is available by speaking with (or contacting) the MFC person responsible for safeguarding.
How to apply: How to Apply: To comply with safer recruitment procedures for the Club we are unable to accept CV’s. Please ensure that you complete our standard application form (which is available via a link on our website). If you do require assistance in any part of the application process, please contact us via recruit@millwallfc.co.uk Application Form Link: www.millwallfc.co.uk/club-information/work-for-the-lions/application-form All applications need to be sent to recruit@millwallfc.co.uk Due to the quantity of applicants expected, only those short-listed will be notified. Closing date for applications: Wednesday 23rd September 2026

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Event Experience Manager