In our role as the centralised body for major events in the UK, we are in a position to be able to carry out industry wide research.
Value of events 2022
In January 2023, we released The Value of events 2022 report. The report we commissioned sets out how hosting 12 events in 25 cities, backed by government funding, delivered a direct economic impact of £132m (with Birmingham 2022 data yet to be published), supported 1,600 jobs and created a 6:1 return on investment.
In addition to bringing together millions of people together and positively impacting on millions of people’s lives through spectating, volunteering and community activation opportunities.
The report serves as powerful evidence demonstrating that hosting major sporting events can make a significant economic, societal, reputational, sporting and environmental contribution to the entire UK.
Download Value of events report
Turning habits into moments
In partnership with the Women’s Sport Trust, this research investigates how to transfer the interest of women’s sport at the biggest events into everyday habits to follow the sport.
View the findings
State of play
We are undertaking an in-depth look at the sector to further understand the future opportunities and challenges of the major events sector. Findings and recommendations from this research are due mid-2023.
Events of all sizes and scales have an ability to power positive change for people and the planet in many ways, however it is not always a straight-forward process to capture and evidence all of these impacts.
UK Sport has worked with a number of national and regional partners to develop the eventIMPACTS platform – designed to help event organisers improve their evaluation of the impacts associated with the staging of sporting, cultural and business events.
The eventIMPACTS platform has been developed by UK Sport, Visit Wales, Event Scotland and Tourism Northern Ireland, with support and contributions from industry experts. It comprises some key guidance, good practice principles and tools (e.g. calculators) for evaluating the social, economic, environmental and media-related impacts associated with staging major events.