We provide expertise to support you to deliver major sporting events to the highest standards and to deliver the maximum impact.
The following resources and templates have been created to help you do this and to learn from existing best practices. If you require further support or if you have any questions, please don’t hesitate to contact the team by email at major.events@uksport.gov.uk.
Delivering major sporting events sustainably and with social impact
Major events can reach all corners of society, bring people together and provide moments of inspiration by showcasing extraordinary sporting moments.
These moments give us an opportunity and a platform from which to inspire positive change, as set out in our Strategic Plan.
We believe that all events can have a positive impact on their host communities and beyond. This means ensuring your events are purpose-led – to consider not only what social impact your event can have in the community, but how you can embed innovative ideas to promote equality, diversity and inclusion (EDI) and environmental sustainability into your event delivery.
Resources and support:
Making marketing accessible and inclusive for major events
Major events have a unique opportunity to reach, engage and inspire diverse audiences. Consideration of under-represented groups will not only enable a wider reach for your event but will also improve the quality of your marketing and communications for all.
We are encouraging events to make a commitment to EDI and ensuring your marketing and communications mirrors these commitments is crucial to maximise their impact.
Audiences and communities like to be communicated to in different ways and have a variety of different needs which should be considered. All events can endeavour to be inclusive it isn’t about creating things new, rather, it is ensuring all your planned activity is as inclusive as possible.
Resources and support:
Resources for governance
The Major Events Governance Guidance has been created assist national governing bodies, cities and local authorities in establishing events with effective business structures and implementing appropriate governance best practice.
In conjunction with the Major Events Governance Guidance recommendations, the following templates will enable your quicker and easier implementation of this best practice.
These resources are those referenced within the guidance and are available for you to use to help form your own governance documents.
All events will be different however, and there is no ‘one size fits all’, so it is recommended you give careful consideration to your specific circumstances when using these resources.
We also advise referring to the Code For Sports Governance.
Section one: Selecting an event business structure
- Special Purpose Vehicle company set up - Guidance for Major Events
Section two: What does this mean for you?
Section three: Event governance guidance
Company structure
Articles of Association guidance
Terms of Reference template
Board
Code of conduct for board members of public bodies
Example conflict of interest template
Example job description template - Chair (1)
Job description template - Chair (2)
Example job description template - NED (1)
Example job description template - NED (2)
Example fit and proper person declaration
Skills matrix template
Example delegated authorities for budgetary expenditure
Example summary of board minutes
Useful policy examples
Example anti-corruption and bribery policy
Example health and safety policy
Example whistle-blowing policy
Project management
Event milestone tracker template
Disclaimer: These resources are provided by UK Sport to you ‘as is’ and UK Sport makes no representations or warranties to you of any kind, express or implied, as to the operation of the documents or the information, content or materials included.
Any legal information or example documents provided are for example purposes only and may not be suitable to your circumstances and should not be considered to be a substitute for the advice of a lawyer or other appropriately qualified professional.
UK Sport is not responsible for any loss, damage or cost resulting from any decisions that are made in reliance on these resources, including legal, compliance and/or risk management decisions. You agree that you use these resources entirely at your own risk in these respects.