Homepage

We use cookies to track and analyse visitors to our website

These cookies help make the website usable by enabling basic functions like page navigation. They are necessary for our website to function and cannot be switched off.
These cookies gather information to understand how visitors interact with the website, such as how many people are using our website of which pages are popular to help us improve user experience. Switching off these cookies will mean that we cannot gather information to improve the user experience.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by a third party provider whose services we have added to our website. Switching off these cookies mean that areas of our website cannot work properly.

Cookies are small text files that can be used by websites to make a user's experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site.

For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Skip navigation
  • About us
    • Our Directors team
    • Our Board and panels
    • Strategic plan 2021-31
    • Annual reports
    • Our funders
    • Who we work with
    • Tenders
    • Contact us
  • Our work
    • Investing in sport
    • Investing in events
    • Powering positive change and social impact
    • International relations
    • Learning and development
    • Protecting and Transforming Olympic and Paralympic sport
    • Leadership and governance
    • Coaching
  • Events
  • News
  • Sports
    Olympic sports
    • Archery
    • Aquatics
    • Artistic Swimming
    • Athletics
    • Badminton
    • Baseball
    • Basketball
    • Bobsleigh
    • Boxing (Amateur)
    • View all
    Paralympic sports
    • Boccia
    • Goalball
    • Para-Archery
    • Para-Athletics
    • Para-Badminton
    • Para-Canoe
    • Para-Climbing
    • Para-Cycling
    • Para-Equestrian Dressage
    • View all
  • Resources
    • A Code for Sports Governance
    • Organisational Health
    • Para performance strategic framework
    • Board minutes
    • Complaints and whistleblowing
    • Eligibility
    • Fraud, corruption and bribery
    • Transparency and open data
    • HR policy templates
    • Pregnancy guidance
    • Reports and research
    • The Whyte Review
  • Jobs in sport
    • Working at UK Sport
    • Explore career pathways
    • Find jobs in sport
    • Advertise sport jobs
  • About us
    • Our Directors team
    • Our Board and panels
    • Strategic plan 2021-31
    • Annual reports
    • Our funders
    • Who we work with
    • Tenders
    • Contact us
  • Our work
    • Investing in sport
    • Investing in events
    • Powering positive change and social impact
    • International relations
    • Learning and development
    • Protecting and Transforming Olympic and Paralympic sport
    • Leadership and governance
    • Coaching
  • Events
  • News
  • Sports
    Olympic sports
    • Archery
    • Aquatics
    • Artistic Swimming
    • Athletics
    • Badminton
    • Baseball
    • Basketball
    • Bobsleigh
    • Boxing (Amateur)
    • View all
    Paralympic sports
    • Boccia
    • Goalball
    • Para-Archery
    • Para-Athletics
    • Para-Badminton
    • Para-Canoe
    • Para-Climbing
    • Para-Cycling
    • Para-Equestrian Dressage
    • View all
  • Resources
    • A Code for Sports Governance
    • Organisational Health
    • Para performance strategic framework
    • Board minutes
    • Complaints and whistleblowing
    • Eligibility
    • Fraud, corruption and bribery
    • Transparency and open data
    • HR policy templates
    • Pregnancy guidance
    • Reports and research
    • The Whyte Review
  • Jobs in sport
    • Working at UK Sport
    • Explore career pathways
    • Find jobs in sport
    • Advertise sport jobs
Popular content on our site
Prepare to “Find Your Greatness” as search for UK's future athletes gets underway The National Lottery operator Allwyn launches ChangeMakers fund for athletes as they make a difference back home Breadth of success targeted as British Olympic and Paralympic performance aspirations confirmed for Paris Investing in sport Strategic plan 2021-31
News

Olympic and Paralympic athletes prepare to make a difference in communities post-Paris 2024

Published 25 March 2024

ChangeMakers: Olympic and Paralympic athletes returning from the Paris 2024 Games are set to be supported to get out into their communities and make a difference to the causes they care about.

The ‘ChangeMaker’ initiative is a partnership between The National Lottery’s operator, Allwyn, Team GB, ParalympicsGB and UK Sport to help athletes maximise their impact upon their return from the Paris 2024 Olympic and Paralympic Games and give back to the communities that have supported them.

Alongside inspiring a nation, Britain’s athletes have voiced their desire to do more, and give back to causes in their local communities. Athletes can choose the social impact project they wish to support, this could be anything from grassroots sport projects, mental health initiatives, environmental programmes - whatever their passion is. They will be helped to make a difference to this cause back home in the UK in the two weeks immediately after the Olympic and Paralympic Games. The initiative will matchmake athletes to causes that reflect their passions and provide them with support to ensure that they can use their voice to make a difference.

The campaign is being made possible by the new operator of The National Lottery, Allwyn, which has pledged to make a difference through its annual £1m Social Value Fund. This will see the new operator create additional value to existing funding and collaborate with partners to amplify the overall impact that The National Lottery has on high streets and communities. The ‘ChangeMaker’ initiative is the first programme launched, made possible by around half of the annual fund, with further initiatives to be rolled out with different partners across this summer.

Olympic Silver medallist Emily Campbell, one of many athletes who has voiced their passion for making a difference through social impact, said:

“I’m really excited to be part of the ChangeMaker initiative because, thanks to support from The National Lottery, we will be able to give back to the communities that we are from, like mine in Nottingham. As athletes we put our heart and soul into representing our nation to make everyone proud, but we’re people too, each with our own passions outside of sport. I want to use my voice to empower more children, and young females specifically, to be strong, healthy and confident by having positive conversations about body image and tackling outdated opinions around female appearance and health.

“This summer’s Olympic & Paralympic Games will give athletes a platform to talk about the topics that mean a lot to them and I want to encourage my fellow Team GB and ParalympicsGB teammates to join me in this. It’s important that we give back to the communities that made us, like how I plan to open my own gym in Nottingham in the future, for all abilities and economic backgrounds, to explore making weightlifting accessible for all.”

David Smith, ParalympicsGB Boccia gold medallist said:

“The ChangeMaker initiative is a great opportunity for us, as athletes, to use our platform to talk about issues we are most passionate about.

“ParalympicsGB and Team GB athletes feel strongly about a wide range of different causes and I personally would like to get more involved in championing social inclusion. I want disabled people to be able to achieve their full potential, in whatever it is they love doing and I’m grateful to The National Lottery and the other partners for giving us this chance to give back to our communities.”

Andria Vidler, CEO of National Lottery Operator Allwyn, added:

“We are delighted to announce the ChangeMaker initiative as the first campaign from Allwyn’s new Social Value Fund. Our incredible Olympic and Paralympic athletes will inspire a nation this summer and we look forward to supporting them to come back after the Games to uplift their communities through their passion.

“Working alongside UK Sport, Team GB and ParalympicsGB, we have seen that athletes are motivated by the impact that they can have as part of their community and want to do even more to support the causes they are passionate about. This programme will enable athletes to do just that.”

The National Lottery raises on average £30m every week for National Lottery-funded projects.  This is the power behind the social impact that The National Lottery makes across the nation – from arts, to heritage, to community, to sport and our elite athletes. The £1m Allwyn Social Value Fund is designed to enhance and support those initiatives and is not being funded by money allocated for National Lottery Good Cause funding or National Lottery players.

Share
  • X
  • LinkedIn
  • Email

News

Participants of the UK Sport Athlete To Coach programme taking part in a fireside conversation
UK Sport launches new programmes to support coaching across the high-performance community
21 May 2025
Headshot of Professor Nick Webborn CBE
Professor Nick Webborn CBE appointed new Chair of UK Sport
19 May 2025
Decoration image with the logos of UK Sport and Weirdo
Transforming fan experience: UK Sport introduces new engagement strategies for Olympic and Paralympic sports
15 May 2025
Looking to work in sport?
Find or advertise sports jobs in the UK
Search now
Our funders
  • Funded by UK Government
  • TNL partners
Who we work with
  • British Olympic Association
  • Paralympics GB
  • Logo of the UK Sports Institute
  • Sport England
  • Sport Northern Ireland
  • Sport Wales
  • Sport Scotland
  • Logo of the British Elite Athletes Association
  • Logo for UK Coaching
  • Logo of Sport Resolutions
Sitelogo
Sitemap
  • Homepage
  • About us
  • Our work
  • Events
  • News
  • Sports
  • Resources
  • Jobs in sport
  • Website terms and privacy policy
  • Editorial policy
  • Cookies policy
  • Accessibility
  • Freedom of Information
  • Welsh language scheme
  • FAQs
Contact
UK Sport
6th Floor
10 South Colonnade
London
E14 4PU
E: info@uksport.gov.uk
T: +44 (0) 20 7211 5100
Follow us
Twitter Youtube Instagram LinkedIn

© Copyright UK Sport 2025