Homepage

We use cookies to track and analyse visitors to our website

These cookies help make the website usable by enabling basic functions like page navigation. They are necessary for our website to function and cannot be switched off.
These cookies gather information to understand how visitors interact with the website, such as how many people are using our website of which pages are popular to help us improve user experience. Switching off these cookies will mean that we cannot gather information to improve the user experience.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by a third party provider whose services we have added to our website. Switching off these cookies mean that areas of our website cannot work properly.

Cookies are small text files that can be used by websites to make a user's experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site.

For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Skip navigation
  • About us
    • Our Directors team
    • Our Board and panels
    • Strategic plan 2021-31
    • Annual reports
    • Our funders
    • Who we work with
    • Tenders
    • Contact us
  • Our work
    • Investing in sport
    • Investing in events
    • Powering positive change and social impact
    • International relations
    • Learning and development
    • Protecting and Transforming Olympic and Paralympic sport
    • Leadership and governance
    • Coaching
  • Events
  • News
  • Sports
    Olympic sports
    • Archery
    • Aquatics
    • Artistic Swimming
    • Athletics
    • Badminton
    • Baseball
    • Basketball
    • Bobsleigh
    • Boxing (Amateur)
    • View all
    Paralympic sports
    • Boccia
    • Goalball
    • Para-Archery
    • Para-Athletics
    • Para-Badminton
    • Para-Canoe
    • Para-Climbing
    • Para-Cycling
    • Para-Equestrian Dressage
    • View all
  • Resources
    • A Code for Sports Governance
    • Organisational Health
    • Para performance strategic framework
    • Board minutes
    • Complaints and whistleblowing
    • Eligibility
    • Fraud, corruption and bribery
    • Transparency and open data
    • HR policy templates
    • Pregnancy guidance
    • Reports and research
    • The Whyte Review
  • Jobs in sport
    • Working at UK Sport
    • Explore career pathways
    • Find jobs in sport
    • Advertise sport jobs
  • About us
    • Our Directors team
    • Our Board and panels
    • Strategic plan 2021-31
    • Annual reports
    • Our funders
    • Who we work with
    • Tenders
    • Contact us
  • Our work
    • Investing in sport
    • Investing in events
    • Powering positive change and social impact
    • International relations
    • Learning and development
    • Protecting and Transforming Olympic and Paralympic sport
    • Leadership and governance
    • Coaching
  • Events
  • News
  • Sports
    Olympic sports
    • Archery
    • Aquatics
    • Artistic Swimming
    • Athletics
    • Badminton
    • Baseball
    • Basketball
    • Bobsleigh
    • Boxing (Amateur)
    • View all
    Paralympic sports
    • Boccia
    • Goalball
    • Para-Archery
    • Para-Athletics
    • Para-Badminton
    • Para-Canoe
    • Para-Climbing
    • Para-Cycling
    • Para-Equestrian Dressage
    • View all
  • Resources
    • A Code for Sports Governance
    • Organisational Health
    • Para performance strategic framework
    • Board minutes
    • Complaints and whistleblowing
    • Eligibility
    • Fraud, corruption and bribery
    • Transparency and open data
    • HR policy templates
    • Pregnancy guidance
    • Reports and research
    • The Whyte Review
  • Jobs in sport
    • Working at UK Sport
    • Explore career pathways
    • Find jobs in sport
    • Advertise sport jobs
Popular content on our site
Prepare to “Find Your Greatness” as search for UK's future athletes gets underway The National Lottery operator Allwyn launches ChangeMakers fund for athletes as they make a difference back home Breadth of success targeted as British Olympic and Paralympic performance aspirations confirmed for Paris Investing in sport Strategic plan 2021-31
News

UK Sport supports For the Love of Sport campaign

Published 2 December 2020

UK Sport has thrown its support behind the For the Love of Sport campaign which promotes the safe return of fans to live events.


For the Love of Sport has been developed by the Government’s Sports Technology and Innovation Group (STIG) on which UK Sport CEO Sally Munday sits. 

Sports around the country have come together as part of the campaign which promotes safety advice to fans and sets out how venues are publicising they are safe. 

For the Love of Sport has been launched to coincide with the return of fans to live events, in line with Government guidance, today [December 2]. 

UK Sport will be working with Olympic and Paralympic sports and major events sports over the coming months to share and integrate the campaign across the sector. 

This will include a ‘We’re Fan Ready’ mark for sports to use within venues, reassuring fans of their commitment to providing a safe environment. 

The voluntary mark will be used to show sports and events adhered to the protocols and guidance set out by the Sports Grounds Safety Authority (SGSA) and Government. 

Sally Munday, UK Sport CEO, said: “UK Sport have worked closely with Government to develop the guidance which has enabled elite sport to return to competition and are proud to be part of the Sports Technology and Innovation Group advising, and now promoting, the safe return of spectators to live events. 

“The For the Love of Sport campaign and the We’re Fan Ready mark will play an important role as sports, grounds, venues and competitions welcome back spectators. We are delighted to be supporting the campaign and demonstrating our commitment to provide a safe environment for fans.” 

 
Share
  • X
  • LinkedIn
  • Email

News

Participants of the UK Sport Athlete To Coach programme taking part in a fireside conversation
UK Sport launches new programmes to support coaching across the high-performance community
21 May 2025
Headshot of Professor Nick Webborn CBE
Professor Nick Webborn CBE appointed new Chair of UK Sport
19 May 2025
Decoration image with the logos of UK Sport and Weirdo
Transforming fan experience: UK Sport introduces new engagement strategies for Olympic and Paralympic sports
15 May 2025
Looking to work in sport?
Find or advertise sports jobs in the UK
Search now
Our funders
  • Funded by UK Government
  • TNL partners
Who we work with
  • British Olympic Association
  • Paralympics GB
  • Logo of the UK Sports Institute
  • Sport England
  • Sport Northern Ireland
  • Sport Wales
  • Sport Scotland
  • Logo of the British Elite Athletes Association
  • Logo for UK Coaching
  • Logo of Sport Resolutions
Sitelogo
Sitemap
  • Homepage
  • About us
  • Our work
  • Events
  • News
  • Sports
  • Resources
  • Jobs in sport
  • Website terms and privacy policy
  • Editorial policy
  • Cookies policy
  • Accessibility
  • Freedom of Information
  • Welsh language scheme
  • FAQs
Contact
UK Sport
6th Floor
10 South Colonnade
London
E14 4PU
E: info@uksport.gov.uk
T: +44 (0) 20 7211 5100
Follow us
Twitter Youtube Instagram LinkedIn

© Copyright UK Sport 2025