Digital Content & Communications Manager

Organisation: The National League
Salary: £32,000 – £34,000
Location: Birmingham. Hybrid
Contract type: Permanent (Full time)
Closing date: 6 November 2026
Job Description: THE OPPORTUNITY
This is an exciting opportunity for a creative, digitally fluent self-starter to drive the National League’s digital content and communications. The League’s 72 clubs range from former EFL sides with large followings to community clubs on the rise, each with their own stories and supporters. You’ll have the freedom to shape how the League tells those stories, bring your own ideas and see them through, in a role with real room to grow.
OUR ORGANISATION
The National League sits at the top of the National League System as the fifth and sixth tiers of the English football pyramid, comprising the National League, National League North and National League South. The League plays a central role in supporting its member clubs, overseeing competitions, distributing funding and ensuring strong governance and financial sustainability across the game. Alongside its three divisions, the League runs the U19 Alliance youth competition and supports the National League Trust, its charitable arm.
ABOUT THE ROLE
Working closely with the Head of Digital & Broadcast, you will plan and produce the League’s content across the website, social channels and email, act as the first point of contact for the media, and work with Commercial, clubs and partners to make the most of what we do. You will work alongside our regular contributors, occasionally commission additional work, and use insight and data to decide where effort is best spent.
MAIN RESPONSIBILITIES
Content
• Shape the League’s content strategy across the season, planning around key moments and where effort will have most impact
• Run the League’s website content and social channels
• Find and tell the League’s most compelling stories through features and interviews
• Produce matchday content, short-form video and graphics
• Deliver the weekly, monthly and seasonal awards, and email campaigns to supporters
• Use analytics to shape content decisions and report on performance
Media and partners
• Handle front-line media enquiries, press releases and statements, promote League announcements and support the League’s wider PR
• Build relationships with the press and with clubs’ media teams
• Support partner activation with Commercial, scheduling and publishing partner content across the League’s channels and distributing it to clubs
• Report on partner content, providing performance figures and evidence of delivery
• Support our broadcast partnership with DAZN and the League’s own live coverage of the National League Cup
Wider League and events
• Cover the U19 Alliance and the National League Trust, and support campaigns such as 3UP
• Deliver content for the Promotion Finals at Wembley (programmes, accreditation, matchday content)
and League events such as the AGM and end-of-season awards
Platforms and admin
• Operate the League’s website CMS, social scheduling, digital asset and video platforms, analytics
and internal tools
• Keep media admin in order, including accounts, requests, monthly reporting and circulating matchday
data provider contacts to clubs
SKILLS & QUALIFICATIONS
Essential
• Organised and self-motivated; sees work through without being chased
• Strong, accurate writing, including features or interviews built on original quotes
• Strategic and analytical; uses data and insight to decide what to do and why
• Edits short-form video for social
• Produces social graphics using templates and design tools
• Confident with website CMSs, social scheduling tools (e.g. Hootsuite) and analytics, and comfortable
using AI tools
• Good knowledge of English football and a genuine interest in the non-league game
• Sound judgement on tone, timing and channel, and knows when to escalate
• Handles competing requests calmly with colleagues and clubs
Desirable
• Design skills beyond templates
• Advanced video editing or audio production
• Email marketing or CRM experience
• Experience with automation, no-code tools or basic HTML
• Press or media relations experience
• Experience in football or sports media
• Experience working with commercial partners
• Full driving licence
WHAT WE OFFER
• Hybrid working, with Tuesday as our office day in Birmingham and flexibility to discuss
How to apply: TO APPLY Please send a CV and covering letter. Applicants are encouraged to include examples of their work that support their application. The National League does not currently hold a sponsorship licence and is therefore unable to sponsor visa applications. Applicants must have the right to work in the UK at the time of application. We are managing this recruitment process directly and are not seeking agency support at this time. Closing date: 5pm, Friday 6 November 2026 We reserve the right to close applications early, and to shortlist and interview before the closing date. Please apply to: recruitment@thenationalleague.org.uk

We use cookies to track and analyse visitors to our website

Digital Content & Communications Manager