Head of Commercial

Organisation

Swim England

Salary

£61,000 - £70,000

Location

Loughborough

Contract type

Permanent (Full time)

Closing date

20 October 2026

Job Description

Based at SportPark, Loughborough (Minimum 2x Days per Week)
35 Hours a Week (Mon-Fri)

About the Role

We are looking for a commercially focused and strategic Head of Commercial to lead the development and delivery of commercial strategies that increase income and market share across the Swim England group of companies.

This role will play a central part in identifying new revenue opportunities, developing existing commercial products and services, and building strong relationships with sponsors, brand partners and other stakeholders. You will drive sustainable commercial growth across areas including sponsorship, brand partnerships, merchandise and awards.

Working collaboratively across the organisation, you will lead commercial planning, develop strategic partnerships and oversee the end-to-end deal process from opportunity identification and pitching through to negotiation and delivery. You will also lead and develop the commercial team, ensuring strategies are translated into effective day-to-day activity and measurable results.

Key Responsibilities

In this role you will:
Lead the development and delivery of commercial strategies to increase revenue and market share across the Swim England group of companies
Identify and develop new and existing products, services and revenue opportunities that deliver a sustainable return on investment
Monitor markets and emerging trends, identifying opportunities for new products, services and strategic partnerships
Develop and maintain strong relationships with sponsors and brand partners, ensuring contractual obligations and commercial commitments are delivered
Lead and motivate the commercial team, providing guidance, mentorship and support to drive performance and results
Monitor commercial performance, identify challenges and implement solutions to improve revenue and business performance
Develop and communicate compelling value propositions to clients, partners and internal stakeholders
Work collaboratively with marketing, digital, sponsorship, business engagement and distribution teams to ensure commercial strategies are effectively implemented
Work with the Senior Leadership Team to manage the end-to-end partnership process, including ideation, pitching, due diligence, structuring and negotiation
Build strong relationships with external stakeholders, developing an understanding of the needs of members, operators, pool owners and non-traditional partners
Support business planning, KPI development and financial planning to drive commercial performance

Skills and Experience

Essential
Proven track record of delivering commercial and revenue growth and identifying new business opportunities
Experience developing and delivering strong commercial strategies and plans
Strong business and project management skills, with the ability to manage multiple priorities and deliver against objectives
Innovative and commercially minded, with the ability to identify, evaluate and execute new opportunities
Excellent communication, influencing and presentation skills, with the confidence to engage senior stakeholders and external partners
Experience leading, motivating and developing teams
Strong understanding of business planning, KPIs and financial planning
Ability to work autonomously while collaborating effectively across teams and stakeholders
Strong commercial judgement, with an understanding of risk and reward and the ability to apply appropriate commercial methodologies
Highly organised, with the ability to prioritise competing demands and manage time effectively
Degree calibre or equivalent commercial experience
Willingness to travel nationally on an ad-hoc basis

Desirable
Experience securing and managing sponsorship and brand partnerships
Understanding of the sports and leisure sector

How to apply

To register with us and apply for this role please visit our candidate portal - link below: https://sepeople.jobs.people-first.com/jobs/search

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