Senior Data & Insights Manager

Organisation: Swansea City AFC
Salary: Competitive
Location: UK
Contract type: Permanent (Full time)
Closing date: 28 February 2026
Job Description: JOB TITLE
Senior Data & Insights Manager

DEPARTMENT
Commercial

SALARY
Competitive

BENEFITS
25 days holiday, plus bank holidays
Cycle to Work Scheme
Private Medical Insurance & Health Cash Plan
2 x Complimentary home match tickets
Discounted Club Merchandise
Enhanced Family Leave Payments

RESPONSIBLE TO
Commercial Director

CONTRACT
Permanent

WORKING HOURS
40 hours per week

THE ROLE
Swansea City are looking to appoint a new Senior Data & Insights Manager, it's a newly created role which will play an integral part in the club's transition into a global brand. With new investment from high profile individuals like Snoop Dogg and Luka Modric, they're looking to take the club's commercial presence to the next level.

You'll be facilitating data-informed decision making and equipping members of the sales team with the data and insights required to bring on new partnerships. This role will play an important part in developing business processes and ensuing an agile approach to changing market trends and behaviours. A key focus of the role will be in developing the club’s brand partnership offering to deliver long term revenue growth.

ROLE RESPONSIBILITIES

>Support the Club’s partnership sales team with the identification and prospecting of new partners, advising on relevant industry sectors and the latest market trends
>Support the sales team in the pitching process with relevant data and insights to convince brands of the merit in partnering with the Club
>Collate the most relevant data points and insights to best position the club in the context of each brand discussion
>Constantly strive to enhance and develop the commercial department’s use of data and analytics to support performance and revenue growth
>Harness zero and first party data to support brand objectives and KPIs to deliver ROI
>Adopt AI to build global brand prospecting lists for target outreach, sourcing accurate contact info and providing key data points to increase response rate
>Review and share latest industry trends and sector insights with commercial team
>Support partner delivery team with data and insights for quarterly partner reporting and ad hoc requests to maximise partnership performance and ensure first class client service
>Ensure collaboration and sharing of information across departments to ensure a unified approach and collective responsibility for achieving growth targets
>Overall responsibility for management of CRM system and to ensure habitual use by sales team
>Supporting various commercial development projects with relevant data and insights to demonstrate business case and opportunity
>Analyse new commercial growth opportunities through a data-first approach
>Manage relationships with third party providers such as Blinkfire, Relo, Two Circles, SIQ, Salesforce and EFL

PERSON SPECIFICATION
Highly curious and analytical with passion for solving problems and identifying trends in data
>Excellent understanding of the commercial landscape in sports and entertainment
>Successful track record of identifying and analysing new brand prospects which have led to new partnerships
>Commercially minded with demonstrable ability to identify how a brand and its objectives align with the Club’s partnership offering
>Creative mindset with ability to think laterally to solve problems and find solutions through data

GENERAL STATEMENT
Should an adequate number of applications be received prior to the closing date, Swansea City AFC reserve the right to remove this advert.
Due to a high demand in applications the Club will be unable to respond to those applicants who have not been shortlisted for interview.

SAFEGUARDING & WELFARE
The Company is committed to safeguarding and promoting the welfare of children and young people involved in activities and event at the Company. As part of the Company’s recruitment and selection process any offers of work involving working in regulated activity with children are subject to a satisfactory enhanced DBS Disclosure and barred list check (depending on the level of supervision, frequency, and nature of contact with children).
The Company may also conduct online searches of candidates who have been shortlisted as part of its safer recruitment procedures. Appropriate references will be required.

EQUALITY, DIVERSITY & INCLUSION STATEMENT
Swansea City AFC strives to ensure it provides an environment where everyone's rights, dignity and individual worth is respected and takes a zero-tolerance approach to any form of discrimination. Equal Opportunity is an integral part of our recruitment and selection process, and we welcome applications from all individuals who feel they meet the core requirements of the role.
We are particularly encouraging applications from women, disabled people and individuals from diverse ethnic communities who are currently under-represented within the organisation.
All appointments will be made on merit of skill and experience relative to the role.
How to apply: Please complete an Application Form, available: https://irecruit.efl.com/vacancies/2571/senior-data--insights-manager.html If you require the application form in an alternative format, please email jobs@swanseacity.com