Senior Marketing Manager

Organisation

Sport in Mind

Salary

£35,000–£41,800

Location

Berkshire (hybrid)

Contract type

Permanent (Full time)

Closing date

8 July 2026

Interview date

13 July 2026

Job Description

60,000 people. One mission. We need the right person to help us reach the next 60,000.

Sport in Mind is the UK's leading mental health sports charity. We partner with the NHS to help people experiencing mental health problems reclaim their wellbeing through sport and physical activity and it works. Now we're growing, and we need a Senior Marketing Manager to grow with us.

This isn't a figurehead role. You'll be hands-on: leading a talented team, running campaigns that actually move people to act, and making sure our brand earns the trust it deserves across every channel.

What you’ll do.

Lead brand, campaigns, and content across all channels
Build and manage a team (plus volunteers)
Set and own OKRs, KPIs, and quarterly marketing targets
Drive audience growth, supporter engagement, and income
Develop partnerships with sports orgs, clubs, and corporates
Use data to make decisions and sharpen performance
Represent Sport in Mind at events and media opportunities
Champion inclusive, accessible communications throughout

What we’re looking for.

Charity or purpose-led marketing background
Proven team leadership and line management
Multichannel campaign delivery (social, email, PR, content)
Comfort with GA4, Meta Business Suite, CRM, email tools
Experience with OKR and performance frameworks
Strong storytelling and creative judgement
Confident with data, budgets, and agencies
Genuine passion for mental health and sport

Why join us.

Genuine impact on mental health collaborative, value-led team. Flexible hybrid working. Growing national charity.

How to apply

To apply, please send your CV and cover letter to recruitment@sportinmind.org Interviews will be held during the week commencing 13th July 2026

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