Marketing Manager (Maternity cover)

Organisation: Premiership Rugby
Salary: c£40,000 plus excellent benefits
Location: London (Victoria)/Hybrid
Contract type: Fixed Term
Closing date: 27 April 2026
Job Description: Job Description – Marketing Manager (Maternity cover)
REPORTS TO: Head of Marketing
DIRECT REPORTS: Nil
LOCATION: Victoria (3 days), Hybrid (2 days)
TYPE OF CONTRACT: Fixed Term (9 months with possibility of extension), Full Time
SALARY: c£40,000 per annum plus benefits

About PREM Rugby
PREM Rugby is the organising body of the Gallagher PREM league. We are responsible for organising the PREM Rugby competition, the centralised broadcast rights and other commercial rights for the league.
We are also responsible for all aspects of the governance, regulation, delivery and promotion of the PREM Rugby Cup, and the Next Gen (Under 18s Academy League).
In the past few years, we have seen exceptional growth across the business with back-to-back Gallagher PREM Final sell outs, record number attendance and broadcast. PREM Rugby is currently at a crucial point in our growth journey after launching our new brand this season and renewing deals with TNT and Gallagher as well as the change in league structure coming in for the 2026/27 season.

We are an equal opportunities employer totally committed to Equity, Diversity, Inclusion. We actively welcome applications from across all diverse communities and encourage diversity of thought and lived experience.

Role Overview
This role will support the delivery of integrated marketing activity across PREM Rugby’s core business. The successful candidate will contribute to campaign planning and execution, brand management, and the delivery of key commercial and fan engagement objectives.
Working closely with the Head of Marketing and cross-functional stakeholders, this role will play an important part in driving revenue, audience growth and fan engagement across PREM Rugby platforms.
Some weekend working will be required in line with the event calendar.

Key Responsibilities
Campaign Management
Final Campaign
• Lead the delivery of the Gallagher PREM Final marketing campaign, including ticketing strategy and execution
• Plan, develop and deliver multi-channel marketing campaigns to drive ticket sales and attendance
• Collaborate with research and data agencies to refine audience targeting and optimise messaging
• Work with creative agencies to develop and deliver campaign assets
Gamification
• Manage the delivery of gamification initiatives across PREM Rugby platforms, including fantasy rugby and interactive website content (e.g. quizzes)
• Drive engagement through innovative fan experiences
Stakeholder Management
• Work closely with internal teams, clubs, the RFU and commercial partners to ensure alignment on marketing activity
• Support the delivery and reporting of the Joint Marketing Agreement (JMA)
• Lead bi-weekly club marketing calls, sharing best practice, key updates and insights
Media & Commercial Partnerships
• Manage relationships with key media partners, ensuring effective collaboration and value delivery
• Oversee marketing related partnership rights and ensure partners are integrated across PREM Rugby channels
• Manage the Ticketmaster relationship across the Final and eShop, including fulfilment of contractual rights
Digital Platforms & Content
• Collaborate with the Communications team to manage website and app content, ensuring it remains current and on brand
• Manage CRM and push notification strategies, including scheduling, content and performance tracking
• Support the delivery of editorial, promotional and partner content across all PREM Rugby channels
• Monitor and report on performance metrics, including engagement and audience growth
• Drive increases in web and app traffic
Brand Management
• Ensure consistent and correct use of PREM Rugby and competition brands across all stakeholders
• Support the development of marketing and sales collateral for sponsorship and commercial opportunities
Candidate Profile
• Demonstrable experience in multi-channel campaign management (paid media, CRM, organic channels)
• Strong understanding of key marketing KPIs, particularly fan data growth and engagement
• Highly organised with the ability to manage multiple priorities effectively
• Numerate, with the ability to analyse and interpret data to inform decision-making
• Responsive and reactive – things change in our world quickly
• Interest in fan engagement and fandom (sport is advantageous but not essential)
• Able to juggle multiple priorities (highly organised) numerate and ability to synthesise data easily
How to apply: How to Apply: Please submit your CV and a cover letter outlining your suitability for the role to Joanna Whittaker, Head of HR at jwhittaker@premrugby.com. Closing date: 5 pm, Monday, 27 April