Marketing Manager

Organisation: Millwall Football Club
Salary: Competitive
Location: The Den, John Berylson Way, London, SE16 3LN
Contract type: Permanent (Full time)
Closing date: 31 August 2026
Job Description: Location The Den, John Berylson Way, London SE16 3LN
Contract Type Perm, 35 hours per week + home matchdays and you will be expected to work as reasonably required to fulfil the needs of the business.
Salary Competitive

ROLE OVERVIEW
We are seeking an experienced and commercially minded Marketing Manager to join Millwall Football Club's marketing department. Reporting directly to the Head of Marketing, this is a senior, hands-on role with genuine ownership of integrated marketing campaigns across ticketing, retail, hospitality, and brand initiatives, all focused on driving fan engagement, attendance, and commercial revenue.
The postholder will play a central role in shaping and delivering the Club's marketing strategy, deputising for the Head of Marketing when required and acting as a key point of coordination across internal departments and external stakeholders. Using data and insights to drive continuous improvement, this person will be instrumental in connecting supporters with the Club they love.
The ideal candidate will be an ambitious, results-driven marketer with a genuine passion for football and the drive to make a real impact at one of London's most iconic football clubs.
KEY RESPONSIBILITIES
The role includes, but is not limited to:
Campaign Planning & Delivery
▸ Lead on the planning and delivery of integrated marketing campaigns across all club revenue streams, including ticketing, memberships, retail, and commercial partnerships, reporting to and aligning with the Head of Marketing on strategy and priorities.
▸ Project manage campaigns from briefing through to delivery, coordinating activity across all relevant departments to ensure deadlines are met, a joined-up approach is maintained, and messaging is consistent.
▸ Monitor and report on campaign performance, using data and insights to make recommendations and continuously optimise future activity.
Matchday & Events Marketing
▸ Take ownership of matchday marketing activity, working closely with the Communications team to ensure promotional content and messaging is delivered effectively across all channels.
▸ Lead on pre-match and post-match marketing activity, including promotional campaigns for key fixtures, seasonal initiatives, and supporter-facing activations.
▸ Lead on the planning and delivery of marketing activity for club events, including commercial partner events, open days, and community initiatives, ensuring consistent and engaging communications across all touchpoints.
Commercial & Revenue Marketing
▸ Own the delivery of marketing campaigns designed to drive ticket sales, membership renewals, and retail performance, tracking results and reporting on impact.
▸ Work closely with the commercial team to develop and execute partner activation campaigns, ensuring sponsors receive agreed marketing exposure and activations are delivered to a high standard.
▸ Oversee the production of marketing materials, sponsorship collateral, and media packs, briefing and directing the creative team as required.
Day-to-Day Departmental Operations
▸ Serve as the senior day-to-day lead within the marketing department, managing workflow, priorities, and decision-making in the Head of Marketing's absence.
▸ Own and maintain the club's marketing calendar, ensuring all campaign activity is planned well in advance and communicated clearly to relevant stakeholders.
▸ Build and maintain strong working relationships with the Communications, Brand & Creative, CRM, and Fan Engagement & Supporter Services teams to ensure marketing activity is delivered on time and to brief.
▸ Work with Head of Marketing and Brand and Creative Manager to ensure consistent application of club assets, in line with brand guidelines, to deliver a consistent experience for all fans and visitors across all touchpoints.
▸ Take an active role in budget management, supporting procurement processes and ensuring spend is tracked and reported accurately.
▸ Oversee departmental reporting, ensuring the Head of Marketing is kept informed of campaign performance, priorities, and any emerging issues.
PERSON SPECIFICATION
Essential
▸ Degree level qualification in Marketing or related field, or significant equivalent experience at a Marketing Manager level or above, ideally within sport, entertainment, or a similarly fast-paced sector.
▸ Strong understanding of digital marketing, social media management, and content strategy, with demonstrable experience delivering integrated campaigns.
▸ Commercially minded with proven experience in campaign planning, ROI analysis, and driving revenue across multiple streams.
▸ Ability to translate audience research and insight into clear recommendations, effective marketing plans and creative briefs.
▸ Excellent written and verbal communication skills with a keen eye for detail and the ability to represent the department confidently.
▸ Ability to manage multiple projects simultaneously, prioritise effectively, and meet deadlines under pressure.
▸ Experience managing or mentoring junior team members and coordinating activity across multiple departments.
▸ Strong analytical skills with the ability to interpret data and use insights to optimise campaign performance.
Desirable
▸ Experience working within football or professional sport - strongly desirable.
▸ Familiarity with CRM systems, paid media campaigns and platforms and marketing automation tools such as Two Circles.
▸ Experience working with analytics platforms such as Google Analytics.
▸ Experience building membership schemes and identifying fan segments from databases working alongside CRM leads.
▸ Experience briefing and directing creative teams, with a confident creative eye and the ability to provide clear, constructive feedback.
▸ A genuine passion for football and a solid understanding of the football supporter landscape.
Personal Skills:
▸ Passionate about football with a genuine understanding of the supporter landscape.
▸ A natural leader who is equally comfortable taking ownership of campaigns independently and collaborating closely with the Head of Marketing and wider club departments.
▸ Confident decision-maker, able to use initiative and act on behalf of the department when required.
▸ Strong interpersonal skills with the ability to build trusted relationships across the club, with commercial partners, and with external agencies or suppliers.
▸ Highly organised with excellent time management, able to prioritise competing demands and keep multiple workstreams on track simultaneously.
▸ Creative and commercially minded, with a proactive attitude and a drive to deliver results.
▸ Adaptable and resilient, thriving in the fast-moving, high-pressure environment of professional football.

How to Apply: To comply with safer recruitment procedures for the Club we are unable to accept CV’s.

Please ensure that you complete our standard application form (which is available via a link on our website). If you do require assistance in any part of the application process, please contact us via recruit@millwallfc.co.uk

Application Form Link: www.millwallfc.co.uk/club-information/work-for-the-lions/application-form

All applications need to be sent to recruit@millwallfc.co.uk

Due to the quantity of applicants expected, only those short-listed will be notified.

Closing date for applications: 31st August 2026

This document is a guide only and should not be regarded as exclusive or exhaustive. It is intended as an outline indication of the areas of activity and will be amended in the light of changing needs of the organisation. All employees may be required to undertake any other duties as may be reasonably requested.

Millwall Football Club are fully committed to equality, diversity, inclusion and anti-discrimination. We will work to address areas of under-representation and disadvantage in all aspects of our operations, activities and services. In practice, this means that we will respect the needs of each and every individual regardless of their differences; and to this end we will deliver our operations, activities and services in such a way so as to ensure that no one is excluded. Millwall Football Club is a Disability Confident Committed employer (Level 1). If you have a disability or long-term health condition and require any reasonable adjustments to be made during the recruitment process, please let us know and we will work with you to accommodate your needs.

‘Millwall FC is committed to safeguarding children and adults at risk. The successful candidate may be required to undertake a Disclosure and Barring Service (DBS) check through The FA DBS process. The possession of a criminal record will not necessarily prevent an applicant from obtaining this post, as all cases are judged individually according to the nature of the role and information given.’

Safeguarding Policy Statement

Because of the nature of the work undertaken by The Millwall Football and Athletic Company (1985) Limited (MFC), it is required by law to have in place robust safeguarding policies and procedures to ensure the protection of children, young people and adults at risk. To ensure that MFC meets that duty - and as part of a proactive, integrated and consistent approach to safeguarding - the organisation has developed a Safeguarding Handbook.

What is safeguarding?

Safeguarding is the action that is taken to promote the welfare of children, young people and adults at risk and protect them from harm. Safeguarding means protecting people from abuse, maltreatment, neglect, harm and/or exploitation. Through MFC setting up and following good safeguarding policies and procedures, it means that children, young people and adults at risk - that come into contact with our organisation - are protected from those that might pose a risk. All organisations that work with (or come into contact with) children, young people and adults at risk are required to have safeguarding policies and procedures to ensure that everyone - regardless of their age, gender, religion or ethnicity - can be protected from harm.

MFC’s Safeguarding Ethos

MFC will always seek to provide protection to any person that receives our services. To this end MFC will provide staff and volunteers with guidance on procedures they should adopt in the event that they suspect a person may be experiencing, or be at risk of, harm. MFC believes that a no one should ever experience abuse of any kind. MFC have a responsibility to promote the welfare of all children, young people and adults at risk to keep them safe. MFC are committed to work in a way that protects them. This Safeguarding Policy Statement applies to everyone that comes into contact with MFC - including as applicable - the Board of Directors & Executive Team, Senior Managers, Staff, Agency Staff, Contractors, Suppliers, Volunteers, Students on work experience, as well as anyone else working on behalf of MFC. This policy also applies to any other person that engages with the work of MFC and includes parents, carers, families and other visitors to MFC premises.

Safeguarding at MFC

MFC places the safeguarding of children, young people and adults at risk as its prime focus and has developed full safeguarding policies and procedures. To underpin the approach, MFC ensures all of its management team, staff members and volunteers have been fully trained in safeguarding to enable the organisation to live and breathe its approach. In developing MFC’s safeguarding policies and procedures, the organisation has adopted the following three-part safeguarding strategy which focuses on:

1. Getting the right people involved with MFC

This is achieved through adherence to MFC’s Safer Recruitment Policies and Procedures.

2. Creating a safe environment for children, young people & adults at risk

This is achieved by providing all required safeguarding training, support and best practice advice; and further guidance by the effective communication of MFC’s Codes of Conduct.

3. Promoting clear systems to deal with any safeguarding concerns

This is achieved through implementation of all MFC’s policies and procedures relating to safeguarding.

A full copy of MFC’s Safeguarding Handbook is available by speaking with (or contacting) the MFC person responsible for safeguarding.
How to apply: How to Apply: To comply with safer recruitment procedures for the Club we are unable to accept CV’s. Please ensure that you complete our standard application form (which is available via a link on our website). If you do require assistance in any part of the application process, please contact us via recruit@millwallfc.co.uk Application Form Link: www.millwallfc.co.uk/club-information/work-for-the-lions/application-form All applications need to be sent to recruit@millwallfc.co.uk Due to the quantity of applicants expected, only those short-listed will be notified. Closing date for applications: 31st August 2026

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Marketing Manager