Marketing Manager

Organisation: Invictus UK 2027 Ltd
Salary: £50,000 - £60,000 per annum
Location: The role will be based at our London office, with some hybrid working and travel to Birmingham as required.
Contract type: Fixed Term
Closing date: 11 May 2026
Job Description: Invictus UK 2027 is a charity and delivery organisation for Invictus Games Birmingham 2027, taking place in July 2027 at the National Exhibition Centre (NEC) and Sandwell Aquatics Centre. Founded by Prince Harry, The Duke of Sussex in 2014, the Invictus Games uses adaptive sport to support the recovery of Wounded, Injured, and Sick (WIS) service personnel and veterans.

Birmingham 2027 will bring together 550 competitors from over 25 nations across 12 sports, including Archery, Athletics, Cycling, Esports, Indoor Rowing, Laser Run, Pickleball, Powerlifting, Sitting Volleyball, Swimming, Wheelchair Basketball, and Wheelchair Rugby.

The Games are about more than competition. Success is measured in every step forward, every challenge faced, every barrier overcome. Every throw, stride, and lift is a victory.

Our mission is to celebrate the unconquered spirit of WIS service personnel and veterans, deliver an outstanding Games, and create lasting social impact across Birmingham and the Midlands.

Through our Impact Programme, we will create recovery opportunities for thousands of WIS and their families, while delivering long-term benefits for Birmingham and the West Midlands.

Birmingham sits at the heart of this story, from life-saving care at Queen Elizabeth Hospital Birmingham to rehabilitation at the Defence and National Rehabilitation Centre and support at Fisher House, with many competitors returning to the place that supported them.

The role
We are seeking a data-driven and audience-focused Marketing Manager to drive growth, engagement, and conversion for Invictus Games Birmingham 2027.

This is a unique opportunity to build and scale the audiences behind a global sporting movement - from ticket buyers and volunteers to supporters and communities across the world.

You will lead performance marketing, CRM, email, and paid social activity through our agency partner, Goodform, ensuring every campaign is targeted, measurable, and optimised for impact.
Your work will directly influence how many people engage with the Games, attend, volunteer, and become part of the Invictus story.

This is a full time, fixed term role to 31 October 2027.

The salary (range) for this position is £50,000 - £60,000 per annum.

The role will be based at our London office, with some hybrid working and travel to Birmingham as required. There will be a requirement to attend the office a minimum of 3–4 days per week on appointment, increasing to 4–5 days per week from Quarter 1 next year.

Employee Benefits include:
- 30 days annual leave per annum plus public holidays
- Flexible working arrangements
- Wellbeing time

Candidate Availability Requirements
Given the short-term nature of this project, we are seeking candidates who can commence work in the near future. Unfortunately, it will be challenging to accommodate individuals with lengthy notice periods, as prompt availability is essential for the timely commencement and completion of the project.

Key Duties and Responsibilities
• Lead the planning and delivery of B2C marketing strategy focused on audience growth, engagement, and conversion
• Manage the relationship with Goodform, ensuring delivery of performance marketing, CRM, and campaign activity
• Develop and grow key audience databases, including fans, supporters, volunteers, and ticketing audiences
• Plan and deliver email marketing campaigns, including newsletters, automated journeys, and targeted communications
• Oversee paid social and digital marketing campaigns, ensuring effective targeting, optimisation, and ROI
• Support ticketing campaigns and conversion strategies, working closely with relevant teams and partners
• Develop marketing briefs and work with Communications to ensure high-quality campaign content and assets
• Monitor, analyse, and report on campaign performance, using data and insights to drive continuous improvement
• Ensure effective audience segmentation and targeting across all marketing activity
• Work closely with the Communications Manager to align messaging, campaigns, and content across channels
• Collaborate with the Digital Manager to ensure platforms support marketing objectives, including tracking and conversion journeys
• Support partner marketing activity, including content and campaign delivery where required
• Manage budgets related to marketing activity and paid media spend

Key Relationships
• Director of Communications – to align marketing strategy with overall organisational objectives
• Goodform (agency partner) – to manage delivery of performance marketing and CRM activity
• Charley Rumsey (Partnerships Manager) - to support delivery of partner marketing activity, campaigns, and sponsor-related content
• Tim Munton / Alex Chamberlen (Commercial Leads) – to align marketing activity with commercial objectives, revenue generation, and partner requirements
• Sonia Howe (Chief Strategy Officer) – to ensure alignment with organisational strategy, audience priorities, and long-term impact objectives
• Communications Manager – to align messaging, content, and campaign delivery
• Digital Manager – to ensure platforms support marketing performance and user journeys
• Communications Executive – to support campaign execution and coordination
• Kate Ramsey (Ticketing Consultant)

Person Specification

Qualifications
Essential
• None specified
Desirable
• Degree level in Marketing, Business, Communications or related field
• Professional Qualification in PR / Communications

Experience
Essential
• Previous experience in a Marketing Manager, Growth, or Performance Marketing role
• Proven track record of delivering data-driven marketing campaigns with measurable results
• Experience managing marketing or performance agencies
• Experience delivering CRM and email marketing campaigns
• Experience managing paid social and digital marketing campaigns
• Experience working with audience data, segmentation, and targeting

Desirable
• Experience in ticketing, events, sport, or large-scale public campaigns
• Experience working in a multi-stakeholder environment

Skills
Essential
• Strong understanding of performance marketing, CRM, and digital acquisition channels
• Highly analytical, with the ability to interpret data and translate insights into action
• Excellent communication skills, with the ability to work cross-functionally
• Strong project management and organisational skills
• Experience with email marketing platforms and CRM systems
• Understanding of paid media platforms
• Commercially focused with a strong understanding of ROI and performance metrics
• Proactive, results-driven, and detail-oriented approach
Desirable
• Ability to manage multiple campaigns and deadlines simultaneously
How to apply: For an informal discussion about the role please contact Ritchie Rebbeck / ritchie.rebbeck@invictusgames2027.org To apply please send a CV and covering letter to recruitment@Invictusgames2027.org. Please clearly state in the covering letter how your background, skills and experience meet the criteria set out in the Job Description and Person Specification. Please refer to https://www.invictusgames2027.org/jobs (We reserve the right to close the listing early should we receive sufficient number of candidates before the closing date). Equal Opportunities Invictus Games 2027 is committed to providing equal opportunities for all. We value diversity and welcome applications from candidates from diverse backgrounds.