Elite Coach Educator

Organisation: Football Association of Wales
Salary: £30,000 - £38,000
Location: Wales (North and South Wales)
Contract type: Permanent (Full time)
Closing date: 23 October 2025
Job Description: Purpose of Role

To coordinate and deliver the UEFA B Licence programme, ensuring full compliance with UEFA Coaching Convention standards. The role encompasses course management, content development, assessments, and mentoring, while also leading elite coach-education at Universities. In addition, it supports the recruitment and development of coach educators, creates impactful CPD opportunities through Coach Cymru and in-person workshops, and contributes to regional coaching initiatives

Key Areas of Accountability/Responsibility

Coordinate and support the delivery of the UEFA B Licence programme.
Ensure alignment with the UEFA Coaching Convention, maintaining consistency and compliance with UEFA standards and criteria.
Contribute to the design and development of course content for the UEFA B Licence.
Serve as Technical Lead for elite coach-education courses at Universities, including responsibility for content, mentoring, and quality assurance.
Develop high-quality Elite CPD (Continuous Professional Development) content for delivery via the Coach Cymru platform.
Support the recruitment, development, and training of coach educators operating at UEFA B Licence level.
Deliver modules and content as part of the UEFA A Licence programme.
Provide one-to-one mentoring for students enrolled on the UEFA A Licence.
Assist in the delivery of the ‘Coaching Her Forward’ mentorship programme
Act as an active member of the regional Football Hub, contributing to regional development initiatives.
Plan and deliver in-person CPD workshops for coaches working within Academy football and Tiers 1 – 3 of the domestic game.
Support the FAW Player Development Programme as and when required.

Personal Specifications

Qualifications and Experience

UEFA A Licence holder.
Accredited Level 3 Coach Educator.
Educated to degree level.
In-depth knowledge of coach education in Wales, particularly the UEFA B Licence.
Experience managing people and teams.
Proven experience in developing people and processes.
Experience delivering structured education programmes.
Minimum of 3 years’ coaching experience in elite youth and/or senior football.
Minimum of 3 years’ experience mentoring coaches as a coach educator or phase lead.
Level 4 Mentor/Assessor qualification (desirable)
Postgraduate degree or teaching qualification (desirable)
Specific mentoring training (desirable)

Knowledge, Skills and Behaviours

Outstanding interpersonal and team-working skills, with the ability to motivate, inspire, and engage others.
Experienced coach educator capable of creating effective and engaging learning environments.
Excellent communication, presentation, and relationship-building skills.
Strong project management skills, with the ability to plan, execute, and deliver initiatives within dead-lines.
Skilled in organising and delivering events and projects collaboratively.
Highly motivated and committed to developing and educating coaches.
Demonstrates a strong commitment to equality, inclusion, and diversity.
Flexible, adaptable, and consistently operates with integrity

Role Specific Requirements

Willingness to work unsociable hours; working from home is permitted where appropriate.
Access to a car or other reliable transport is essential.
The successful candidate will be subject to an Enhanced DBS check.
Proficiency in spoken/written Welsh (desirable)

FAW Values

Our values underpin the FAW vision and guide all aspects of our work:

Excellence – we approach every challenge with determination and a drive to deliver our very best in all we do. We display commitment, motivation, discipline and perseverance, and hold ourselves accountable for results. In every aspect of business and sport, we strive to excel.

Family – we promote a welcoming culture of warmth and belonging where everyone is embraced. Through the power of the collective, we’ll continue to expand our football family, welcoming anyone who wants to achieve great things for Wales

Respect – we believe that different ideas, strengths, interests, and cultural backgrounds are fundamental for success. We’ll earn the respect of others through our commitment tto be open, honest, ethical and fair.
How to apply: APPLICATION PROCESS TIMELINE Deadline for applicants is 5pm on Thursday 23rd October. Applications received after this date will not be considered. If the FAW receive a high number of applications, we reserve the right to close the role early. • All applicants must have the right to work in the UK. • Applications must be supported by a letter detailing why the applicant is suitable for the role, and be accompanied with a current CV. Please also complete the equality & diversity monitoring form HERE • Applications should be made here - https://faw.peoplehr.net/Pages/JobBoard/Opening.aspx?v=393b764e-3c64-4c5b-b985-7cebc7fb73a8 • If you have any questions ahead of applying, please email recruitment@faw.cymru.