Membership Marketing Manager

Organisation: British Triathlon
Salary: Up to £35,000
Location: Hybrid - Home-based & British Triathlon Head Office in Loughborough
Contract type: Permanent (Full time)
Closing date: 29 May 2026
Job Description: Purpose
The Membership Marketing Manager will lead the development and delivery of marketing plans designed to grow British Triathlon’s membership base, increase revenue, strengthen retention and the value members receive from their relationship with the organisation.
Sitting at the intersection of marketing, communications and member experience, and spanning all three home nations – England, Wales and Scotland, this role is responsible for planning and delivering campaigns and lifecycle communications that drive member acquisition, retention and engagement. The successful candidate will bring strong campaign planning and delivery skills, commercial awareness, and the ability to work cross-functionally to ensure the membership proposition is clearly communicated and well-integrated across channels and touchpoints.

Key Responsibilities
Membership growth and retention
• Develop and deliver marketing plans to support membership acquisition, renewal, retention and win-back across priority audiences, products and seasons.
• Create targeted campaigns that position the membership proposition clearly and compellingly for different audiences.
• Support the development of messaging for membership products, including new or refreshed offers arising from partnerships and the digital transformation programme.
• Work with internal stakeholders to ensure the membership offer is well understood and consistently promoted across teams.

Campaign planning and delivery
• Lead end-to-end delivery of integrated multichannel marketing campaigns across owned, earned and paid channels.
• Build campaign plans aligned to key moments in the triathlon calendar, participation trends and organisational priorities.
• Brief internal teams and external agencies to ensure campaigns are delivered on time and to a high standard.
• Ensure all membership campaigns are consistent with brand guidelines and tone of voice.

CRM and lifecycle communications
• Work closely with CRM and digital colleagues to plan and optimise member lifecycle communications and user journeys on the website.
• Develop segmented communication journeys for prospects, active members, lapsed members and rejoin audiences.
• Use audience insight and behavioural data to improve targeting, relevance and conversion across communications.
• Ensure the right message reaches the right audience at the right time across all member-facing channels.
Insight, reporting and optimisation
• Track and report on campaign performance, with a focus on membership growth, retention, conversion and engagement metrics.
• Use insight, testing and performance data to identify opportunities for continuous improvement.
• Provide clear, regular reporting of membership marketing performance to senior stakeholders.
• Support a more data-led and commercially informed approach to membership planning.

Cross-functional collaboration
• Work closely with wider Marketing team, Customer Experience, Data & Insight, Events and wider Participation teams to ensure joined-up delivery.
• Work closely with the Partnerships team to plan, deliver and optimise the promotion of commercial partner agreements aligned to the membership proposition. Proactively identify ways partnership opportunities can enhance member benefits, increase perceived value, and support member acquisition, engagement and retention. Identify stories, benefits, programmes and moments that can be used to strengthen the value and appeal of membership.
• Support alignment between membership marketing activity and wider brand, engagement and participation objectives.
• Build strong working relationships across British Triathlon and, where relevant, with Home Nations partners.

Proposition and customer experience
• Bring the voice of the customer into campaign development and proposition refinement.
• Support improvements to how membership is explained and experienced across digital touchpoints, including website, social platforms, Rewardzone, CRM and member journeys.
• Help identify audience barriers, motivations and opportunities to improve conversion and the overall member experience.
• Improve communication and awareness of membership benefits to wider audiences, building a stronger sense of connection and value with clubs, event organisers, participants, coaches and leaders.

Relationships
The Membership Marketing Manager reports to the Head of Marketing & Memberships and is an integral member of the Brand, Marketing and Membership Directorate. The role works closely with the Head of Membership and their team, as well as colleagues across digital, CRM, data & insight, events, participation and commercial functions.
The role will also engage with Home Nations stakeholders and external agencies and partners where relevant to campaign delivery.

About You
Our values sit at the heart of everything we do, and we’re looking for someone who truly lives them:
• Inclusive – You collaborate naturally, seek diverse opinions, and welcome feedback. You treat everyone with respect, integrity, and honesty.
• People-Centred – You’re an excellent communicator who builds strong, lasting relationships across all levels. You demonstrate high emotional intelligence in your interactions.
• Ambitious – You’re proactive, creative, and open to new ideas. You set ambitious goals, take accountability, and embrace learning through experimentation and failure.
• Do What’s Right, Not What’s Easy – You’re decisive, resilient, and unafraid to tackle difficult issues. You show sound judgment, protect confidentiality, and lead with courage.

In addition to these values, the following knowledge, skills, and experience are essential or desirable for this role.
Knowledge, Skills & Experience

Essential
• 3+ years experience in a marketing role with responsibility for campaign planning and delivery
• Proven track record of delivering successful multi-channel marketing campaigns
• Strong understanding of customer acquisition, retention and engagement principles
• Experience using audience insight and performance data to improve campaign effectiveness
• Experience working across multiple stakeholders in a cross-functional environment
• Experience briefing and managing agencies or internal creative and digital teams
• Experience with CRM and lifecycle marketing platforms like Hubspot
• Experience using Google Analytics for reporting and user journey analysis
• Strong campaign planning and project management skills
• Excellent written and verbal communication skills
• Ability to translate complex propositions into clear, customer-friendly messaging
• Strong organisational skills with the ability to manage multiple priorities at pace
• Commercial awareness and confidence working with targets and performance data
• Collaborative, proactive and solutions-focused approach

Desirable
• Experience working with task & project management tools like Asana
• Experience in membership, subscription, participation or customer retention marketing
• Experience in sport, charity, public sector or national governing body environment
• Familiarity with digital customer journeys, website content and conversion optimisation

Personal Attributes
Essential
• Customer-focused and audience-led in thinking and approach
• Comfortable operating in a changing and fast-paced environment
• Strong relationship builder who works effectively across teams
• Enthusiastic about delivering high-quality work that supports organisational goals

Desirable
• Interest in sport, health or physical activity
• A passion for triathlon or multisport is advantageous

If you’re inspired and excited about working at British Triathlon, we’d love to hear from you!
How to apply: If you’re inspired and excited about working at British Triathlon, we’d love to hear from you. Have a good read through of the job description and complete the form, including uploading your CV and cover letter. You can also find the job ad and job description at www.britishtriathlon.org/about-us/job-vacancies. We encourage early applications as the role may close once sufficient suitable applications have been received. To enable us to focus our time on suitable candidates, we consider but are unable to reply to all applications. If you have not heard from us within ten working days of the closing date, please assume your application has not been successful. Due to the number of applications, we receive for our roles, we are unable to provide feedback prior to interview stage. Interview Process: 1. Initial interview - call with Hiring Manager - first half of June. 2. Second interview - in person interview with interviewer group. Discuss experience in more detail and present a task/case study ( more details will be shared) – second half of June. 3. Offer successful candidate - by end of June. 4. Ideal start date - by July 31st For informal enquiries about the role please contact Jenny Spencer, Head of Marketing & Membership, at jennyspencer@britishtriathlon.org. Should you require assistance with the application process, please contact HR (hr@britishtriathlon.org) and we will make every effort to meet your specific requirements. Details of our Equality and Diversity Policy can be found at www.britishtriathlon.org/about-us/governance/policy-documents.