CRM Marketing Executive

Organisation: British Triathlon
Salary: £26k - £32k, dependent on experience
Location: Loughborough / hybrid
Contract type: Permanent (Full time)
Closing date: 1 June 2025
Job Description: As an experienced CRM Marketing Executive, you will play a pivotal role in enhancing British Triathlon’s engagement strategy through effective CRM, lifecycle marketing, and data-driven communications.

You will be responsible for delivering targeted, personalised email campaigns and communications across multiple touchpoints to drive membership retention, stakeholder engagement, and overall participation in the sport.

British Triathlon is the national governing body for triathlon, dedicated to growing participation, developing high performing athletes, and building an engaged, passionate community around great swim, bike, run experiences. We are committed to making triathlon accessible to all, from grassroots to elite competition, and ensuring our members have the best possible experience in the sport. Last year was an incredible year for triathlon, with inspiring medal winning performances at the Olympics and Paralympics, showcasing our sport at its absolute best on the world stage and leading to many ‘Inspired by Paris’ moments at a grassroots level.

With a large-scale digital transformation project underway, we are investing in CRM and marketing automation to better engage with our community of event participants, members, clubs, coaches, athletes, and other stakeholders.

We’re searching for a dynamic individual with a minimum of two years’ proven experience in CRM, email marketing, or lifecycle marketing to support our ambitions to strengthen British Triathlon’s brand, deepen engagement with our community, and drive membership growth.

Our new CRM Marketing Executive will be an integral and valued member of the Marketing & Communications team and will thrive through developing and maintaining trusted working relationships with teams across the organisation.

Key focus areas for the successful candidate will be:
• Delivering engaging, segmented email campaigns to members, coaches, clubs, and all groups within the British Triathlon ecosystem
• Managing HubSpot CRM and marketing automation, optimising triggered communication flows and personalised experiences across all touchpoints, for member acquisition, engagement, and retention
• Developing personalised lifecycle marketing campaigns to promote British Triathlon services and benefits, helping to increase engagement and increase customer lifetime value

The role may benefit from our successful hybrid working model, where colleagues work from our Loughborough head office 2-3 days a week, providing a supportive, collaborative, and fun working environment, with the flexibility to work from home on other days.

Benefits
British Triathlon offers a competitive benefits package that includes:
• 25 days annual leave, increasing with length of service, enhanced with a flexible holiday buying scheme
• A commitment to your development, through collaborative learning and development
• The day off on your birthday to celebrate however you wish
• Two days paid volunteer leave
• Enhanced Maternity, Paternity, and Adoption Pay
• Pension scheme, life assurance scheme, and private medical insurance to care for you and your loved ones
• Free and accessible parking outside the Loughborough head office
• Support for a healthy lifestyle, including discounted gym membership at Loughborough University campus and a cycle to work scheme

British Triathlon is the world’s leading triathlon nation, and we are passionate about developing the right people and culture to support this, enabling success and increasing participation. We’re looking for people who can bring skills and ambition to an inclusive, people-centred workplace, who are determined to create positive impact, and value doing what’s right above doing what is expected.

Why Join British Triathlon?
This is an exciting opportunity to join our high-impact Marketing and Communications team as we help shape the future of triathlon. As our CRM Marketing Executive, you will support the entire organisation to engage with its members, and the wider triathlon community, whilst playing a key role contributing to the ongoing digital transformation of British Triathlon.

We value the different perspectives that a more representative workforce will bring to our work and are particularly keen to hear from applicants from diverse communities and backgrounds.

To apply
If you’re inspired and excited about working at British Triathlon, we’d love to hear from you. Please read the full Job Description, then send an email to hr@britishtriathlon.org with your CV and a covering letter (or another format if you prefer) explaining why you feel you are suitable for the role.

Please be advised you must have the right to work in the UK to be considered for this role.

Closing Date: This role will close on Sunday 1st June. However, we do encourage an early response as the role may close once sufficient suitable applications have been received.

To enable us to focus our time on suitable candidates we may not be able to reply to all applications. If you have not heard from us by 5th June, please assume your application has not been successful.

Interview Date: We’ll be running initial online calls with candidates we’re interested in between 6th – 11th June, this will be followed up by an in-person interview at our Loughborough offices on Wednesday 18th June.

For informal enquiries about the role please contact Jenny Spencer, Head of Marketing, at jennyspencer@britishtriathlon.org.

Should you require assistance with the application process, please contact HR and we will make every effort to meet your specific requirements. Details of our Equality and Diversity Policy can be found at britishtriathlon.org/about-us/governance/policy-documents.

No agencies
How to apply: If you’re inspired and excited about working at British Triathlon, we’d love to hear from you. Please read the full Job Description, then send an email to hr@britishtriathlon.org with your CV and a covering letter (or another format if you prefer) explaining why you feel you are suitable for the role. Please be advised you must have the right to work in the UK to be considered for this role.