Content Lead

Organisation: British Cycling
Salary: Up to £42,500 per annum (dependent on experience)
Location: Manchester
Contract type: Permanent (Full time)
Closing date: 26 October 2025
Job Description: About British Cycling

British Cycling exists to bring the joy of cycling to everyone.

We have embarked on an exciting new journey, with a modernised commercial and events offering grounded in social impact and storytelling, harnessing the spotlight and inspiration of our athlete’s performance on the world stage, and our growing portfolio of major events.

We are working towards our three key priorities outlined in our strategy; to support and grow the sport to make cycling more inclusive and accessible, to lead on the world stage by winning and winning well, and to drive social impact by tackling inequalities through providing opportunities.

About the role

British Cycling is hiring a full-time Content Lead to join the marketing team based in Manchester. This role sits within the Brand and Engagement directorate, leading content output, working alongside our talented communications, creative, marketing, customer engagement and membership functions to enhance our brand narrative, strengthen our engagement, and increase our reach and relevance.

As a senior member of the marketing team, you will work collaboratively across our directorate and the whole of British Cycling, developing highly effective content plans that showcase British Cycling across social media, website and all owned channels.

You will be exceptionally organised, with a keen eye to align our strategic priorities with compelling content across all channels. You will ensure that the content you oversee has a clear purpose, reflecting British Cycling’s objectives and maintaining a share of voice across our diverse narrative landscape.

Strong relationship management skills are essential, as you will work to lead and develop your own team, collaborate with internal stakeholders and manage external agencies, freelancers and suppliers.

What will you be doing?

Own the planning and delivery of the content calendar across British Cycling’s owned channels.
Ensure all content aligns with our business objectives and strategic priorities.
Evolve and adapt the content strategy to provide a balanced showcase of British Cycling’s work, including that of Membership, Commercial, Sport and Participation, Social Impact and the Great Britain Cycling Team, driving customers through all stages of the funnel.
Lead and develop the content team, including line management, fostering creativity, collaboration and personal growth.
Oversee the planning of major events, managing freelancers and agencies to deliver world-class live sport content.
Optimise channel performance through insight-led decision making to maximise reach and engagement and drive customers to act and convert.
Undertake monthly dashboard reporting and adapt plans accordingly.
Work with the broader Brand and Engagement team, distributing content across owned channels, adapting the creative for best results where required.
Work with the creative team to ensure brand consistency across visual and tone.
Stay ahead of content trends and embed new approaches and formats.

About you
Essential

7+ years’ experience in content and marketing roles
Excellent planning, organisational and project management skills
Strong knowledge across all content channels and evolving digital platforms
Confident use of data and insights, personas and target audiences to meet objectives and report on performance
Brand storytelling and owned channel campaign delivery
Stakeholder management

Desirable

Line management and team leadership
SEO
Budget management
Major event and live sport content planning and delivery
Knowledge of cycling

What are the perks?

Competitive Salary
Cycle to Work Scheme
Generous Holidays (25 days + bank holidays)
Holiday purchase scheme
Life Assurance
Pension

How to apply

Send us your CV and a short cover letter outlining your interest in the role and why you feel you meet the criteria via the apply button below.

Applications close: 26th October 2025
How to apply: Please apply using the following link https://careers.britishcycling.org.uk/job/780196