Bowls England - Content and Communications Officer

Organisation: Bowls England
Salary: £24,000-£30,000
Location: Victoria Park, Leamington Spa, Warwickshire
Contract type: (Full time)
Closing date: 27 August 2025
Interview date: 1 September 2025
Job Description: We are seeking a highly organised, proactive and creative Content and Communications Officer to join our ambitious team, reporting to the Head of Marketing and Communications. With bowls part of the 2026 Glasgow Commonwealth Games, England hosting the 2027 World Championships and the sport continuing to grow in awareness and participation numbers, it is an exciting time for our inclusive sport. This integral role will be at the forefront of growing the bowls’ brand within the sporting landscape – getting close to the action, connecting with our passionate bowls community and inspiring new participants. This person will have a great opportunity to put their stamp on the game.
About Bowls England
Based in Royal Leamington Spa, Bowls England is the National Governing Body for lawn bowls, the format of the sport featured at the Commonwealth Games. In 2021 we launched our ambitious Fit for the Future strategy, focused on growing participation and building a sport that enriches lives, connects communities, and leaves a lasting legacy.
At the heart of our work is a committed team of staff, a knowledgeable Board of Directors, a dedicated Presidential team and an incredible volunteer workforce. We are proud to champion a culture that is collaborative, adaptable, responsible and encouraging. We live and breathe our values, appreciate these qualities in others and look for these characteristics in new members of the team. If you’re collaborative, adaptable, responsible and encouraging, you’ll definitely fit in.
To find out more, visit bowlsengland.com.

Role Summary
Job Title: Content and Communications Officer
Reporting To: Head of Marketing and Communications
Location: Hybrid - 3 days a week in Royal Leamington Spa Office, event work and occasional travel
Type: Full Time
Key Responsibilities
- Assist in the development of and manage the delivery of an annual communications plan in accordance with the organisation’s brand and communications strategies.
- Responsible for the day-to-day management of the website, email broadcast platform and social media channels ensuring they are accurate, engaging and educational.
- Produce engaging content tailored for each communication platform and target audiences including, but not limited to, regular tailored e-newsletters, social media content and web articles.
- Working across the team, produce key publications such as the Annual Report.
- Lead the development of content for major events, including event programmes, PA scripts and social media coverage.
- Report on (and attend, where relevant) England’s international bowls matches and other major events, including the National Bowls Finals and our nationwide initiatives.
- Management of the international athletes media opportunities and support the athletes with briefings and guidance.
- Manage the organisation’s photo library and liaise with photographers with event briefs.
- Provide monthly management reports on communications performance with insight and recommendations for the future.
- Work alongside the marketing function to ensure our communications work is on-brand and results-focussed.
Skills and Experience:
- Excellent written and verbal communication skills
- Strong organisational and time management skills, meeting deadlines whilst retaining a keen attention to detail
- A curious and creative mindset, able to uncover stories and be on the pulse of our sport
- Proficient in Microsoft Office tool (Word, Excel, Outlook) and content development systems (Video editing tools such as Clipchamp, graphic design tools such as Photoshop/Canva and email delivery tools such as DotDigital)
- Ability to work collaboratively in a team-focused environment supporting colleagues to communicate their activities to our audiences
- A passion and knowledge of the sport of bowls highly desirable
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Benefits & Working Environment
- Salary: £26,000–£30,000 per annum depending on experience
- Performance-related bonus scheme
- Company pension scheme
- 25 days annual leave plus public holidays (including office closure over Christmas) and a flexible approach to working
- Complimentary access to Bowls England events and partner benefits
- Professional development budget and structured performance reviews
- Opportunity to work closely with England players and international programmes
- A supportive and dynamic team culture in a small, purpose-driven organisation
Equal Opportunities Statement Bowls England is committed to being an inclusive employer and values diversity. Recruitment decisions are made on the basis of skills, experience, and organisational fit.
Our values
To achieve our mission we will be –
Collaborative - we believe that together we can achieve more. We share perspectives, seek out common goals and perform tasks with a mind-set of respect, trust and co-operation. We appreciate the varied contributions of those around us and are prepared to challenge those who do not have the wider interest of the sport at heart.
Adaptable - we will strive to be relevant in the ever-changing environment in which we live. We will be open-eyed and open-minded to the opportunities ahead of us, we will listen to others and we will display a can-do attitude. Whilst we remain steadfast in our purpose, we recognize the importance of being flexible in our approach.
Responsible - as custodians of our sport, we are committed to leaving it in a better place than we found it. We will be focussed in our mission, we will be proactive, we will be accountable for the decisions we make and we will be conscientious in our duties. We learn from our bad days and celebrate our good ones, knowing we will start afresh tomorrow.
Encouraging - we will harness the energies of those around us through our friendly, positive yet resilient demeanour. We will enable others to imagine what is possible, empower them to fulfil their potential and support them at times of need. Our words and actions will be motivational and embolden our sport in its future endeavours.
How to apply: How to Apply To apply, please send your CV and a cover letter outlining your suitability to Darren Butler (People Officer) at ourfuture@bowlsengland.com with the subject line "Content and Communications Officer". The closing date is Wednesday 27th August 2025 at 17.00, with initial interviews to be held during the week commencing Monday 1st September 2025.