Non-Executive Director (NED) - Marketing & Communications

Organisation: BADU COMMUNITY C.I.C.
Salary: Voluntary - Expenses Covered
Location: East London
Contract type: Volunteer (Part time)
Closing date: 23 May 2025
Job Description: Role Description for Independent Non-Executive Director (INED) at BADU Community CIC - Marketing & Communications

Position Title: Independent Non-Executive Director (INED)

Reports To: Board of Directors, BADU Community CIC

Purpose:

The Marketing & Communications Independent Non-Executive Director (INED) will provide strategic guidance and oversight for BADU Community CIC's marketing, branding, and communications efforts. This role is integral to ensuring the organisation’s messaging is clear, inclusive, and aligns with its mission of community empowerment, social innovation, and systemic change. The INED will advise on digital marketing strategies, public relations, and brand development, ensuring BADU’s initiatives reach and resonate with diverse communities.

Key Responsibilities:

Governance & Oversight:

- Provide independent and objective scrutiny of the board's decisions and activities.
- Offer a fresh, external perspective that enhances strategic decision-making.
- Ensure the board operates effectively and in accordance with legal, ethical, and regulatory requirements.
- Contribute to setting the strategic direction of BADU Community CIC, ensuring the mission, vision, and values are upheld.

Strategic Leadership & Planning:

- Participate in long-term strategic planning, identifying new opportunities, potential risks, and innovative approaches to achieve the organisation’s objectives.
- Guide discussions on growth strategy, financial sustainability, and impact maximisation.
- Oversee the CEO succession planning and talent development strategy.

Risk & Compliance Management:

- Contribute to the development and implementation of robust risk management policies and practices.
- Ensure that the organisation adheres to governance best practices and maintains legal compliance.
- Ensure that marketing initiatives do not inadvertently create reputational or operational risks for BADU.

Financial Stewardship:

- Contribute valuable insights, perspectives, and, where applicable, expertise to discussions on financial governance, ensuring the organisation’s financial practices remain transparent, accountable, and sustainable.
- Offer input on budget reviews, fundraising strategies, and financial forecasting.

Community & Stakeholder Engagement:

- Leverage personal networks and affiliations to enhance BADU’s visibility and engagement within key communities and sectors.
- Ensure that marketing and communication efforts reflect inclusivity, equity, and a community-centred approach.
- Advise on inclusive campaigns that celebrate the diversity of the communities BADU works with.

Marketing & Communications:

- Lead on the development and execution of marketing, PR, and fundraising strategies to raise awareness of BADU’s initiatives.
- Champion the organisation’s visibility and advocacy, with a focus on its core mission and broader societal impact.
- Ensure that all marketing efforts align with BADU’s mission, values, and best practices within the sector.
- Advise on digital marketing, social media strategies, and audience engagement to enhance BADU’s online presence.
- Support the creation and execution of communication campaigns that reflect BADU’s core values and mission.
- Guide brand development and content creation across multiple platforms, including social media, websites, and print.
- Assist with media relations and reputation management to ensure BADU’s activities are well represented publicly.

Continuous Learning & Development:

- Commit to understanding the business of the organisation, remaining up-to-date on key developments in the industry and governance practices.
- Participate in an effective induction process and ongoing professional development to remain effective in the role.
- Stay informed about the latest trends and best practices in marketing, branding, and digital communication, with a particular focus on non-profit and community-focused sectors.

Skills & Experience Required:

Required Skills:

1. A strong belief in and commitment to the mission and values of BADU Community CIC.
2. Experience in a leadership or governance role, ideally within non-profit, sports, or community-focused organisations, though prior board membership is not required.
3. Proven experience in marketing, branding, and communications, ideally within the community or not-for-profit sectors.
4. Strong understanding of digital marketing, social media strategies, and audience engagement techniques.
5. Expertise in developing and executing inclusive communication strategies that resonate with and reflect diverse communities.
6. In-depth knowledge of brand development, reputation management, and public relations.
7. Ability to advise on creative content development and messaging across multiple platforms, including web, social media, and print, ensuring consistency and engagement with key audiences.

Preferred Skills (Desirable but not essential):

- Sports Industry Knowledge (especially in high-performance athlete support or related areas)
- Cultural Competence & Community-Centred Insight (Lived Experience)
- Social Innovation & Global Social Impact
- Placemaking & Infrastructure
- Equitable Development (Anti-Displacement)
- Technology & IT
- Lobbying and Public Policy Engagement
- Strategic Planning
- Risk Management
- Financial Oversight
- Leadership
- Talent Development
- Fundraising & Grant Writing
- Organisational Management
- Community Affiliation & Access
- Legal and Compliance
- Safeguarding & Wellbeing

Commitment & Expectations:

- The INED must be able to dedicate sufficient time to board meetings, subcommittee work, and any additional duties as required.
- INEDs are expected to bring independent judgment and challenge to the decision-making process, and to contribute to a culture of constructive criticism and transparent governance.
- Periodic reviews of board composition, including the appropriate level of independent directors, will be conducted to ensure effective governance and alignment with best practices.

Independence:

- The role requires independence of thought and judgment, as outlined by the Sport England Tier 3 guidance on governance.
- As an Independent Non-Executive Director, you will be expected to maintain an independent perspective, providing objective challenge and oversight, while also upholding confidentiality and the best interests of BADU Community CIC.

Desired Qualities:

- Strong interpersonal and empowering communication skills with the ability to engage effectively with diverse stakeholders.
- A passion for community development, social equity, and contributing to positive systemic change.
- A commitment to personal and professional growth, with a focus on the success of the organisation.

Additional Notes:

As a Non-Executive Director, you will not have operational responsibilities, but will be an essential part of the governance structure, supporting the executive team and holding them to account. This role is especially critical for shaping the organisation’s approach to marketing and communications.
How to apply: If you are excited about the opportunity to make a difference and bring your expertise to an organisation that is focused on delivering deep impact, we’d love to hear from you. Interested candidates should submit the following via this google form application: https://forms.gle/x7K7SxAxNaSD8KPe8 1. A CV outlining relevant experience and skills (maximum of 2 sides of A4 or 1500 words). 2. A completed Statement of Interest outlining your motivation for applying, relevant experience, and what you hope to contribute as a member of the board (maximum of 2 sides of A4 or 1500 words). 3. A completed Equality & Diversity Monitoring Form (optional). Video submissions are also welcome (maximum 5 minutes, but does not have to be a full 5 minutes). We are committed to reviewing all applications with a strong focus on diversity, equity, and inclusion. We actively encourage applications from individuals of all backgrounds, identities, and experiences, particularly those from underserved or underrepresented communities. We value the unique perspectives that diversity brings and aim to create an inclusive environment for all. We are also committed to providing reasonable adjustments for anyone who requires them during the application process. If you have any specific needs, please let us know, and we will do our best to accommodate them. We welcome applications from individuals who may not meet every listed criterion but can demonstrate strengths in other areas that align with our mission and values. Shortlisted candidates will be invited for an interview with the existing board, where we will further explore your skills and how you align with our values. If you have any questions or would like more information about the roles or our recruitment process ahead of the application deadline, please do not hesitate to reach out to us at: jobs@thebaduway.com Find Us and Stay Connected You can learn more about our work and follow us on our socials: Instagram: @thebaduway LinkedIn: BADU CIC Website: thebaduway.com We look forward to hearing from you!