YAE Ticketing & Hospitality Lead

Organisation: Badminton England
Salary: £45,000 - £50,000
Location: Milton Keynes/hybrid
Contract type: Permanent (Full time)
Closing date: 3 May 2026
Job Description: The YONEX All England Open Badminton Championships is the world’s oldest and most prestigious badminton tournament. First held in 1899, it unites the world’s top athletes with passionate fans, showcasing elite performance, rich heritage, and electrifying competition, in a global celebration of the sport. Winning the All England is seen as a career defining moment, connecting today’s champions to legends of the sport. As the event evolves into an ambitious 11‑day format, we are transforming our approach to drive growth, innovation and world‑class fan and athlete experiences.

Owned and delivered by Badminton England, the sport’s national governing body, the Yonex All England Open is a flagship event that showcases the very highest level of our sport while creating inspirational moments on and off the court. At the centre of a thriving national badminton community, we bring together players, coaches, clubs, officials, volunteers and fans to inspire lifelong involvement and celebrate the sport. Guided by our values, we focus on what matters, include intentionally, play for each other and strive to do today brilliantly, challenging the status quo and delivering excellence, both on and off the court.

Role Summary

We are looking for a commercially driven Ticketing & Hospitality Lead to own and deliver all ticketing and premium revenue for the YONEX All England Open.
This is a high-impact role with end-to-end responsibility for ticketing and hospitality strategy, including pricing, packaging, segmentation, and customer journey optimisation. You will play a critical role in driving attendance, maximising yield, and developing world-class premium experiences. You will lead the evolution of our commercial approach, working cross-functionally with marketing, operations, and external partners to deliver measurable revenue growth and an outstanding fan experience.
As the event evolves into an ambitious 11-day format, we are entering a new phase of commercial growth; expanding audiences, increasing attendance, and redefining premium fan experiences. This is a pivotal moment for the event, with significant opportunity to drive ticketing and hospitality revenue, innovate the fan journey, and establish the All England as a benchmark for global badminton events.

Key Responsibility:

Commercial Strategy & Revenue Growth

* Develop and implement a best-in-class ticketing strategy aligned to the 11-day event format
* Define pricing, packaging, and inventory strategies to maximise revenue and attendance
* Drive yield optimisation through segmentation, bundling, and phased on-sale strategies
* Manage and implement an end-to-end group sales and booking process
* Manage and implement an end-to-end premium experience sales process
* Own and deliver all ticketing and hospitality revenue targets for the event
* Lead sales and revenue forecasting, performance tracking, and reporting

Customer & Data Strategy

* Develop audience segmentation and targeted sales strategies
* Optimise the end-to-end customer journey across all ticketing touchpoints
* Use data and insight to inform decision-making, pricing, and campaign performance
* Work closely with marketing to deliver data-led campaigns that drive conversion

Hospitality & Premium Experience

* Own the development and delivery of a refreshed hospitality and premium product portfolio
* Define premium propositions, including seating, F&B, and experiential packages
* Set pricing architecture and sales strategies for all hospitality products
* Ensure high-quality hospitality service delivery through close management of partners and suppliers
* Sell and manage hospitality sales channels to effectively market premium experiences

Delivery & Partnerships

* Own the relationship with ticketing providers and venue partners, in relation to ticketing and hospitality
* Oversee ticketing platform setup, on-sale execution, and operational delivery
* Collaborate cross-functionally with marketing, operations, and commercial teams
* Manage external agencies and stakeholders to deliver against commercial objectives

Other Duties

* Undertake other duties as reasonably required, consistent with the purpose of the post.
* Occasional evening and weekend work will be required during key event periods

Successful Candidate:

Essential

* Proven experience in delivering ticketing strategy development and execution, for live events, sport or entertainment
* Track record of delivering or exceeding ticket and hospitality revenue targets within a ticket
* Strong understanding of pricing strategies, yield management, and customer journeys
* Highly analytical, with experience using data to drive commercial decisions
* Excellent analytical and forecasting capabilities, with confidence in using data to drive decisions.
* Strong stakeholder management and relationship building skills.
* Highly organised with the ability to manage multiple projects and deadlines simultaneously.

Desirable
* Experience with large-scale or multi day sporting events.
* Knowledge of ticketing platforms, CRM systems, and audience insight tools.
* Experience developing premium or hospitality products
* Commercial mindset with a focus on growth, innovation, and continuous improvement

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Job Title: YAE Ticketing & Hospitality Lead
Responsible to: Commercial and Engagement Director
Office Location: National Badminton Centre, Milton Keynes (Hybrid working with minimum 2 days in the office to include Thursdays)
Term: Permanent
Hours: Full-time (35.58h)
Salary: £45,000 - £50,000
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Diversity & Inclusion:

"We positively celebrate Diversity & Inclusion at Badminton England. Our aim is to become the UK’s most inclusive National Governing Body - for our staff and members, reflecting and connecting with the diverse communities that we serve. We want people from all walks of life to feel valued for their individuality, thrive in our business and share a sense of belonging. To find out more about D&I at Badminton England, head over to our website to read out Inclusion Strategy.”
How to apply: To find out more and apply please follow the link below: https://careers.badmintonengland.co.uk/jobs/7566436-yae-ticketing-and-hospitality-lead