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Rupen Shah

headshot of rupen shah

Board Member

Growing up a stone's throw away from Wembley Stadium, it was almost impossible for Rupen not to be inspired by elite sport from an early age. Whether it was an England home international or FA Cup Final day, the excitement generated in the local area cemented his passion and enthusiasm for it. Rupen is now a powerful advocate for sport and believes in the transformational effect it can have on people's lives and society.

Qualifying as a chartered accountant with KPMG, Rupen spent several years working strategically with high profile clients and also completed a secondment to India. He went on to become the Chief Financial Officer of the Football Foundation, the UK's largest sports charity set up by the Government, The FA and Premier League. Rupen combines substantial expertise in commercial, charity and public finance with a real grasp of the challenges participants face when engaging and competing in sport. 

Alongside his professional journey, Rupen developed a longstanding relationship with Arsenal FC for over a decade, which included several voluntary and part-time roles. This saw him deliver local community programmes, coaching clinics in 14 countries and coaching elite female players in the Academy, many of whom have now become, and will become, Lionesses. 

Rupen now enjoys mentoring the next generation of talented sport enthusiasts, spending time with his family and travelling the world. He also continues his charitable work to tackle inequalities through trustee roles in sport and beyond, including Women In Sport and The Legal Education Foundation. 

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News

Athlete in a navy Great Britain racing suit and blue helmet competes in a Paralympic track event, propelling a racing wheelchair around an indoor track with a blurred crowd in the background.
UK Sport sets out plan to unlock talent and drive greater diversity and inclusion in high performance sport
2 July 2026
Paris 2024 Olympics. Amber Anning, Sam Reardon Laviai Nielson & Alex Hayden-Wilson  compete for TeamGB in Mixed 4x400m Athletics event at the Stade de France in Paris, France on 3rd August 2024. Photo Credit:Sam Mellish/Team GB
National Lottery Good Causes: Call for Evidence
1 July 2026
A group of children running during an inclusive festival for sport.
Inclusive Sport Festival Brings Birmingham Communities Together Ahead of European Athletics Championships
2 June 2026
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