Sport-by-sport - Badminton
|Chief Executive||Adrian Christy|
|Performance Director||Jens Grill|
|Funding Award (2009-2013)||£7,434,900|
|Best London 2012 Performance||Eliminated at group stage|
|Athletes on World Class Performance Programme||27|
|Past Performances||Olympic Games, Athens, 2004: Silver (1) Gail Emms/Nathan Robertson (mixed doubles)|
|Press Officer||Kate Manning|
|Press Officer tel||0208 866 6517 / 07825 094 719|
|National governing body||Badminton England - On behalf of Badminton GB Ltd|
"Quite simply, we could never have the programme we do without the funding support we receive. Our preparation includes a personalised programme with a tournament schedule for every athlete that maximises their qualification potential and we have made two key appointments - a Head Coach and a Performance Director, both who are ensuring the winning mindset is embedded in every athlete and every philosophy of the programme."
Badminton England Chief Executive Adrian Christy
Bursting onto the world badminton scene last year, Anglo-Scottish pairing Chris Adcock and Imogen Bankier beat the eighth, fourth and second seeds on their way to clinching a silver medal at the 2011 World Championships.
Adcock and Bankier, now ranked in the world's top ten, will represent GB at London 2012, joined by England's five-time national champion Rajiv Ouseph and Scotland's Susan Egelstaff.
All 27* athletes on the UK Sport backed World Class Performance Programme have been supported on their journey to London 2012 by over £7.4million of investment and a range of support services.
With the backing of UK Sport's major events team, some of the world's highest profile badminton events have been staged in the UK since 2007, including the 2007 World Team Championships (Subirman Cup) in Glasgow and the 2011 World Championships in London.
This portfolio of events has been backed by over £1.2m of National Lottery funding and has seen over 2200 athletes and 1400 officials and volunteers participate.
The 2011 World Championships had the added benefit of taking place at Wembley Arena, the host venue of the Badminton competition at the 2012 Olympic Games, providing athletes, officials and event organisers with the best possible home Games preparation ahead of London 2012.
Badminton coach Peter Jeffrey, who works with mixed doubles pair Chris Adcock and Imogen Bankier, is on UK Sport's Elite Coaching Apprenticeship Programme (ECAP). ECAP is a two year initiative which aims to accelerate the development of coaches already working within the High Performance System to enable them not only to have enhanced impact in the short term, but also to become elite coaches of the future.
In 2011 BADMINTON England secured a key role on the Council of the Badminton European Confederation when Kevin Scott was elected as Director for Marketing. His canditure was supported by UK Sport and BADMINTON England.
Did You Know?
Londoner Rajiv Ouseph has won the English National Championships Singles title a record five consecutive times - from 2008-2012
*Accurate as of May 2012