Team 2012
Team 2012
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Team 2012 is a partnership between LOCOG, the British Olympic Association, the British Paralympic Association and UK Sport. The organisations have pooled their collective rights in order to raise as much money as possible to support the training and competition needs of athletes ahead of and after the London 2012 Games.
Why is it required?
Team 2012 exists to create a new ‘third stream’ of private and corporate sector income to complement existing National Lottery and Exchequer investment and is a requirement of Government. With a gap in private sector funding for the 2009-13 cycle, Team 2012 was established to close that gap and is aiming to raise between £20 million and £25 million (gross income) over the period through to London 2012.
Where will the money come from?
The main programme of fundraising is aimed at existing Olympic Partners, but alongside that, opportunities will be developed for Small and Medium Enterprises and Patrons, as well as the potential for a general public appeal.
Where will the money go?
Money raised by Team 2012 will be targeted primarily at UK Sport’s World Class Performance Programme and will be invested according to UK Sport’s existing ‘No Compromise’ strategy, but there will also be some money for the BOA and a smaller amount for the BPA. The BOA plans to invest in its Olympic Coaching Programme to benefit Olympic sports.
Is Team 2012 just for the current cycle?
The ambition is for Team 2012 to provide a long-term legacy of private funding for elite sport in a co-ordinated fashion for all the partner organisations, with the BOA and BPA leading on fundraising and UK Sport responsible for the strategic distribution of funds.
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