Education and Information

100% Me ambassador Paula Radcliffe

A key part of UK Sport's remit as National Anti-Doping Organisation is to ensure athletes and support personnel are fully aware of their roles and responsibilities with regards to anti-doping. At the heart of our education and information provision is the 100% Me campaign, launched in May 2005, which seeks to ‘create a generation of sportsmen and women who know they don’t need to use prohibited substances or methods to be successful’.

Other information resources and services offered by UK Sport are:

Drug Information Database - The world's most most comprehensive and up-to-date sports drug information service which provides information on the status of UK-licensed medications and substances.

Drug Information Line and Drug Information E-mail - A freephone number and dedicated e-mail address through which athletes can get up-to-date anti-doping information and advice.

Factsheets and Resources - A range of booklets, leaflets and factsheets designed to give athletes and support staff advice on how to compete drug-free.