London calling for European Women and Sport
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Sue Campbell
UK Sport
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European Women and Sport 23 June 2011
Chair of UK Sport, Baroness Sue Campbell, has highlighted the opportunities presented by London hosting the European Women and Sport Conference 2011 (EWS2011) later this year.
As a key figure in sport in the UK, Baroness Campbell says: “The Conference offers an opportunity for those shaping the future of British sport, to influence, debate and celebrate the contribution of women at all levels to high performance sport with their European counterparts.
“The conference will explore, among other things, the commercial value of women’s sport, high performance coaching culture and of course, female athletes’ contribution to medal success.”
It is fitting that EWS2011, which will look at women’s sport across Europe but also draw on international expertise, will take place in London, less than one year out from the Games. The theme of ‘London Calling’ reflects the focus on elite development as well as identifying development pathways for women’s sport; EWS2011 is a must for those involved in sport.
The EWS2011 agenda appeals to individuals involved in women’s sport, federations, athletes, coaches and governments, and includes world-renowned researchers to debate and celebrate women in sport.
Sports federations, national Olympic and Paralympic committees and government departments now see gender equality as central to good governance. More importantly, federations and commercial companies see women as the significant growth area, whether this is club membership or the sale of health products. The business case for gender equality is powerful and sports, professional clubs and global brands are increasingly seeking ways to capture a market with greater disposable income than ever before.
There are special early bird delegate and sponsor packages available. For more details go to www.EWS2011.com
For media enquiries contact keith.daniell@themediagroup.tv or call 0115 969 4600
The 10th European Women and Sport Conference will be held at Grange City in London from 15 - 18 September 2011 and is a joint event with the Council of Europe through EPAS (Enlarged Partial Agreement on Sport).
UEFA is a partner to EWS2011
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