Former Radio 1 boss joins World Class Performance Conference line-up
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Andy Parfitt
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Grace Cullen 08 November 2012
Andy Parfitt
The longest serving Controller of Radio 1 Andy Parfitt has been confirmed as a lead speaker for UK Sport’s World Class Performance Conference (WCPC).
Parfitt, now Executive Director of Talent at the UK's most famous advertising and creative agency Saatchi & Saatchi, will hold the floor on the second day of the 12th annual conference, set for the Queens Hotel in Leeds from 26-28 November.
One of the UK's most experienced leaders in media, during his time at the BBC Parfitt held the positions of Controller of Popular Music, Radio 1Xtra, the Asian Network, and caretaker Controller of 5 Live at the BBC.
The entire high performance sports community, including performance directors, head coaches and support staff, will unite in Leeds to reflect on the past year and look ahead to the future. As well as sharing their experiences and networking, delegates will hear from a diverse range of speakers and guests.
This year’s WCPC theme will be calibration; an opportunity to determine, check or rectify the current position in order to successfully plan the future. Parfitt will lead an integral session exploring what the key ingredients are to sustaining world class success.
The second speaker to be confirmed for the 2012 event, Parfitt will have a wide ranging set of experiences to draw on; from the Wharton Business School and The Stanford Research Institute - to John Peel's recording studio or backstage at the illustrious Glastonbury Festival. He is a trained Executive Coach and practices with a wide range of clients and organisations such as Comic Relief, and the BBC, and will have a thoughtful contribution to make on leadership and successful team development.
Andy Parfitt said: “I am both flattered and excited to be invited to take part in this year’s UK Sport conference - I'll be speaking on the theme of 'sustaining success' - a subject area which has so many strong parallels both with my long tenure at BBC Radio 1 and with my new role at Saatchi & Saatchi.”
