Trustee: Marketing and PR Expertise

Organisation: Take Her Lead
Salary: Trustee
Location: Remote/On location as required
Contract type: Volunteer (Part time)
Closing date: 20 November 2026
Job Description: About Take Her Lead

Take Her Lead (THL) is a charity founded to promote equity and diversity in cricket and increase the participation of women & girls. Our mission is to ensure every woman and girl feels like they belong in cricket, by empowering, amplifying and connecting across the cricket community.

Why?

We have seen women’s cricket rise with more coverage, viewership and increased pay at the top level but while progress is being made many still question whether they belong in the game:

There is an under representation of women in the game at every level: Recreational = 19%, Professional = 28%, County workforce = 26%*
1.3 million girls who once loved sport drop out as teenagers**
Women’s and girls’ cricket teams make up just 13% of total teams***

*ICEC report. ** Women in Sport 2026. *** ECB Thriving Clubs Strategy 2025-2029

Take Her Lead is here to support the change. Founded in 2022 by former England cricketer Isa Guha in memory of her mum, Roma, Take Her Lead is creating a cricket culture where every woman and girl can fulfil their potential and thrive, within the game and beyond.

Role Overview

We are seeking a passionate and strategic Trustee with expertise in Marketing, Communications, and Public Relations to join our Board. This role will provide strategic oversight and guidance on the charity’s brand, communications, stakeholder engagement, and public profile, helping to amplify our mission, reach wider audiences, and strengthen our impact across the cricketing community and beyond.

As a Trustee, you will work collaboratively with fellow THL Board members and the operational team to ensure the charity delivers on its purpose, remains financially sustainable, and continues to champion meaningful change for underrepresented women and girls in cricket.

Key Responsibilities

- Provide strategic advice and oversight on marketing, communications, media relations, and public affairs activity across the charity.
- Support the development and visibility of the charity’s brand, ensuring consistent and inclusive messaging aligned with its mission and values.
- Advise on stakeholder engagement strategies, including partnerships, advocacy campaigns, and community outreach.
- Help strengthen the charity’s public profile through guidance and recommendations on effective PR opportunities, media engagement, and thought leadership.
- Attend and actively participate in Board meetings, contributing to strategic decision-making as well as decisions on governance, strategy, financial sustainability, and organisational performance.
- Act as an ambassador for the charity, promoting its work and helping to build relationships with supporters, funders, partners, and the wider cricket community.
- Ensure the charity operates within its governing documents and in line with charity law, safeguarding good governance and ethical practice.
- Support fundraising and sponsorship opportunities by enhancing external communications and reputation management.

Essential Skills and Experience

- Senior-level experience in marketing, communications, public relations, brand management, or corporate affairs.
- A strong understanding of strategic communications, media relations, digital engagement, and reputation management.
- Experience of building and maintaining relationships with stakeholders across corporate, community, sporting, or charitable sectors.
- A commitment to equity, diversity, and inclusion, with a genuine passion for increasing access and representation for women and girls in cricket.
- Strong strategic thinking with the ability to contribute at Board level and provide constructive challenge and support.
- Excellent interpersonal, influencing, and ambassadorial skills.
- Understanding of good governance and the responsibilities of charity trustees (or willingness to develop this quickly).
- A collaborative approach and the ability to work effectively as part of a diverse Board.

Benefits of the Role

- The opportunity to contribute to the development of impactful sports initiatives and the future of the charity
- Play a part in driving equality in cricket and building a future where all women and girls believe the sport has a place for them.
- The chance to influence sports governance standards and promote ethical practices
- Professional networking opportunities within the sports and nonprofit sectors.
- Personal fulfilment from supporting a mission-driven organisation and fostering positive change
How to apply: Interested candidates should submit a CV and and a statement of interest outlining their alignment with Take Her Lead's mission either through the form on our website: https://takeherlead.org/trustee-marketing OR send an email to info@takeherlead.org Please include "Trustee - Marketing and PR Application - Take Her Lead" in the subject line. Take Her Lead is an equal opportunity employer, and we encourage candidates of all backgrounds to apply. We look forward to welcoming a passionate individual to lead our fundraising and contribute to the empowerment of women in cricket.

We use cookies to track and analyse visitors to our website

Trustee: Marketing and PR Expertise