Sporting Preferences - Post Beijing
SubscribeIn March 2008, UK Sport commissioned TNSSport to conduct some consumer research to examine the UK public’s sporting preferences in the lead-up to, and then soon after, the Beijing Olympic and Paralympic Games. The research allows UK Sport to understand the public’s views about British sporting success and how these align with its own strategic priorities.
The research was carried out in the pre-Beijing period between 21-26 March 2008 and, after the Games, between 3-7 October 2008. These were the sixth and seventh surveys of their type since February 20001, five of which have been conducted by TNSSport.
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